The European men’s fashion brand, Suitsupply, is bringing its sophisticated tailoring and fresh take on a classic style to women’s wear with its new sister brand, Suistudio. It’s an idea that has been a year in the making, with the company testing its new brand over the last 12 months. The end result was the debut of Suistudio and its Fall/Winter collection, “Heavy Lifting,” in September 2018. The campaign also featured the brand’s tagline, “don’t just fit in, find your own perfect fit.”
By bringing new energy to traditional suiting for women, Suistudo blends trending fashion and updates on timeless style while leveraging the same high-quality, Italian fabrics as its male counterpart.
“We are seeing a significant global potential for Suistudio,” Suitsupply Founder and CEO Fokke De Jong said. “Men come to Suitsupply for our expert craftsmanship and energized style. It’s become clear a white space has existed in women’s suiting and Suitsupply – through its Suistudio brand – is uniquely positioned to bring high-end tailoring to women that want to find their own perfect fit.”
As part of the launch, Suitsupply also unveiled its Suistudio New York flagship, a one-of-a-kind loft shopping experience that spans nearly 4,000 square feet in the heart of Soho.
Customers can shop Suistudio’s full collection online and in-store at its locations in Amsterdam, Frankfurt, Milan, New York, and Shanghai.
In an industry where fast fashion dominates and craftsmanship is quickly disappearing, Suitsupply introduces a new option, one where no attention to detail or quality is ever spared. They have received widespread accolades from the likes of GQ, Esquire, and, perhaps most notably, a Wall Street Journal blind test that rated a US$600 Suitsupply suit in a first-place tie with a US$3,600 Armani.
Founded in Europe in 2000 by Fokke de Jong, Suitsupply has since expanded into cities such as Milan, London, Zurich, Amsterdam, New York, Toronto, Shanghai, Singapore, and Hong Kong. Today, the company has more than 100 stores globally.