KINONA, a women-led brand that aims to empower women on and off the golf course, is on a mission to bring stylish designs to the fairway. As golf gains popularity as a social distancing activity, more players are joining in or getting back on course alongside the regulars. KINONA’s 2021 spring collection features chic, contemporary styling to help players look, feel, and play their best whatever their style take may be.
Established in 2017, KINONA has innovated and created fun, smartly designed pieces that enable unrestricted movement, while giving women choices that reflect the freedom of self-expression.
“With our new collection, we used a mix of bright colors, playful patterns, and exciting new silhouettes to help wearers feel as if they are out playing at an exotic resort, even if they are at their home course,” said KINONA Lead Designer, Jarlath Mellett. “Our intention for the spring collection is for KINONA to be your escape, and to bring you joy in wearing the clothes on and off the green.”
Compared to traditional golf attire, KINONA’s new spring collection features figure-flattering designs that stretch, compress and conceal in the right places. Pieces include their fashionable Swing and Swish, Prepped to Par, and To a Tee dresses, along with their Swing and Swish and Down the Middle skorts. The collection also has one-of-a-kind sleeveless, short sleeve, and long sleeve tops, along with trim shorts, crop pants, trousers, jackets, shrugs, and more.
The whole collection is a play on the exotic, retro floral, and preppy fairway check, with sportif stripes for a touch of whimsy.
“Co-founder Dianne Celuch and I started this business because we love golfing, but couldn’t find clothes we were thrilled to wear. There are dress codes in golf, but that doesn’t mean women should settle for conservative, uncomfortable clothing that penalizes them for being who they are,” said KINONA Co-founder, Tami Fujii. “We knew we could do better.”
KINONA is known for using Italian fabrics that are combined with ECONYL® high-quality regenerated nylon and lycra, while also incorporating shaping details into all products, including tee holders in pockets in most pieces. Other features include UPF 50+ sun protection, low profile zip pockets, antimicrobial moisture-wicking fabric, and fabrics that help maintain even body temperature.
This latest collection is now available on their website at kinonasport.com.