By Cathy Higgins | Sept. 19, 2018
The European men’s fashion brand, Suitsupply, is bringing its sophisticated tailoring and fresh take on classic style to women’s wear with its new sister brand, Suistudio. It’s an idea that has been a year in the making, with the company testing its new brand over the last 12 months. The end result is the debut of Suistudio and its Fall/Winter collection, “Heavy Lifting.”
By bringing a new energy to traditional suiting for women, Suistudo blends trending fashion and updates on timeless style while leveraging the same high-quality, Italian fabrics as its male counterpart.
“We are seeing significant global potential for Suistudio,” Suitsupply Founder and CEO Fokke De Jong said. “Men come to Suitsupply for our expert craftsmanship and energized style. It’s become clear a white space has existed in women’s suiting and Suitsupply – through its Suistudio brand – is uniquely positioned to bring high-end tailoring to women that want to find their own perfect fit.”
As part of the launch, Suitsupply also unveiled its Suistudio New York flagship, a one-of-a-kind loft shopping experience that spans nearly 4,000 square feet in the heart of Soho.
But the men’s line isn’t taking a backseat in the midst of the Suistudio debut. On the contrary, Suitsupply is highlighting diversity in the campaign for its new Fall/Winter 2018 collection, “Find Your Own Perfect Fit.” This collection includes an elegant three-piece suit finished in a blue houndstooth weave and an emerald green, double-breasted suit updated with a broad peak lapel. In addition, the collection offers versatility with finely tailored outerwear pieces like its camel bomber jacket made in pure Italian wool and a muted pink, brushed wool cashmere coat. It also elevates casual style this season with thick corduroys that add pronounced texture while remaining lightweight and breathable.
As if that weren’t enough, Suitsupply also opened the doors to its 100th international store in Boston. The location spans 9,000 square feet and is Suitsupply’s 37th store in North America. This comes on the heels of opening locations in Sydney, San Diego, St. Louis and Boston earlier this year, and 27 more across the globe in 2017.
“The opening of our 100th location is a milestone for Suitsupply,” said de Jong, who founded the company as a webstore in 2000. “We’ve built a global brand that excites customers. In a time when many brands are closing stores, we believe there is more growth ahead of us than behind us. People are drawn to Suitsupply because of the energy and flair we bring to tailoring. They want to experience our brand and product both in person and online. We’re excited for the future and see much opportunity ahead.”