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Chinese sports brand LiNing
LiNing Fall/Winter 2018 collection

Men's Style

Chinese Sports Pioneer Li Ning Men’s Fall 2018 Collection

Li-Ning, the Chinese Olympic medal-winning gymnast unveils his brand’s Fall/Winter 2018 at New York Fashion Week: Men’s.

By 19th Hole Staff  |  March 10, 2018

Chinese sports brand LiNing

LiNing Fall/Winter 2018 collection

During the recent New York Fashion Week: Men’s show, The Council of Fashion Designers of America (CFDA) invited the iconic Chinese sports brand LiNing to debut its Fall/Winter 2018 collection. The LiNing New York Fashion Week runway show took place on February 7, 2018, during its newly established Tmall China Day, which celebrates a cross-section of forward-thinking Chinese designers relevant to the global market.

Chinese sports brand LiNing

LiNing Fall/Winter 2018 collection

Founded in 1990 by the renowned six-time Olympic medal-winning gymnast Li Ning, the namesake company is driven by the unlimited potential of the human body. Its founding mission, as described by Ning, was simply to provide Chinese athletes with national brands to wear as they took the global stage of the Olympics.

“Our brand carries the genes of an athlete,” he says. For Fall/Winter 2018, Li-Ning explores the tension between past and future, man and nature. Inspired by Wu Dao, the principles of Taoism, the show’s theme expresses LiNing’s pride in its heritage through a futuristic vision of Chinese style. Western sportswear silhouettes are contrasted with traditional Chinese details. Innovative fabrics are trimmed with classic embroideries. Modern structure meets a sense of time-tested craftsmanship. This is 21st-century streetwear seen through the lens of Chinese custom in a strict color palette of red, white, black, and gold.

Chinese sports brand LiNing

LiNing Fall/Winter 2018 collection

Chinese sports brand LiNing

LiNing Fall/Winter 2018 collection

Chinese sports brand LiNing

LiNing Fall/Winter 2018 collection

 

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