By 19th Hole Staff | Sept 12, 2017
Desigual unveiled its Spring/Summer 2018 show at New York Fashion Week on September 7, 2017. It marked Jean-Paul Goude’s first step as Artistic Director of the brand. Goude was tasked with creating a presentation that would bring both bold novelty and unique appeal to complement Desigual’s long-established DNA, which celebrates optimism and individuality.
The runway show—and its accompanying performance—were designed as an immersive experience. It was a celebration of diversity, eclecticism and originality—values that have remained essential to Desigual’s core since its inception.
The women’s fashion Spring/Summer 2018 collection was inspired by a voyage through different types of jungles; exotic, psychedelic, and more. It blended cross-cultural references in a panoply of color and creativity, optimism and singularity and non-conformity and vitality: the silhouettes were casual but textured, including everything from raffia to polka-dots, and there was an emphasis on looseness and pattern.
Celebrity attendees of Desigual’s NYFW show included: Macarena García, Marianne Mirage, Janina Uhse, Dulceida, Mary Charteris, Coco Dávez, Sarah Feingold, Stefanie Giesinger, Marcus Butler, Armela Jakova, Leni Paperboats, Maria Bernard, Sabina Socol, The Petticoat, Ambra Vernuccio, Sandra Semburg, Acielle, Roberto Ruiz, Paola Mathé, Cipriana Quann, TK Quann, Inez & Vinoodh, Azealia Banks, A$AP Ferg, Tinashe, Slick Rick, Justine Skye, Yolanda Hadid, Will Peltz,Vanessa Friedman, Jessica Grace Smith and RJ King.