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A Look At Adidas x Gucci Capsule Collection
Courtesy Adidas x Gucci

Dress Code

A Look At Adidas x Gucci Capsule Collection

The Adidas x Gucci collection expands on the sartorial streetwear creations from the runway with a range of sport-inspired pieces.

Designed by Creative Director Alessandro Michele, Adidas x Gucci merges the emblems of the Gucci brand with those of the iconic Adidas sportswear brand. The collection expands on the sartorial streetwear creations that debuted on the runway with a spectrum of sport-inspired pieces, including tennis and golf.

To present the Adidas x Gucci collection, Alessandro Michele envisioned a series of images inspired by archival catalogs as models strike dynamic poses against brightly colored backdrops. Photographer Carlijn Jacobs vividly captured the campaign.

With the heritage of both brands encoded in a trio of lines, a fixation on stripes plays out across ready-to-wear pieces that echo the silhouettes of athletic staples and leisurewear. Track pants feature the white Three Stripes of Adidas on one leg, while the other is defined by the red and green Web of Gucci. Vibrant prints portray motifs like the Adidas Trefoil and GG monogram, which amplify the two legacies.

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Formal Adidas x Gucci pieces like leather heels, suede loafers, and silk scarves enter hybridized territory as well, as they are marked with casual codes. Similarly, retro aesthetics become intrinsically contemporary as they proclaim there are no rules for dressing up.

Courtesy Adidas x Gucci tennisA Look At Adidas x Gucci Capsule Collection

The ready-to-wear offering recalls retro sportswear silhouettes in various future-conscious material fabrications across polyester, cotton, and viscose. From shirts to pants, many pieces play a game of contrasts between the white Three Stripes of Adidas and the red and green Web of Gucci.

The Adidas x Gucci tracksuit, a key theme within the collection, is reimagined in multiple ways with shorts and jogger pants for women or flared pants and a bowling shirt for men, all designed to be mixed or matched. Tennis-inspired polos, sweater vests, skirts, and knit dresses bring a more sophisticated mood to the selection. At the same time, colorful and energetic prints with the Adidas Trefoil and Interlocking G are seen across a wide range of styles. Graphic T-shirts in cotton feature the Adidas Trefoil underlined with the “Gucci” lettering.

Additionally, the collection introduces two different items, including a selection of golf bags in either leather or the GG monogram with the Adidas x Gucci logo, as well as colorful umbrellas featuring the distinctive palette and patterns of the collection.

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