TUMI has stepped onto the green with a brand-new golf collection and landmark partnerships with the PGA TOUR and LPGA. This strategic move marks the first foray into the sport for the luxury travel brand, known for its innovative and stylish luggage.
The exclusive collection, unveiled at the PGA Merchandise Show in Orlando, goes beyond just carrying clubs. It embodies the spirit of the game with high-performance features like soft-touch padding for protection, built-in USB-C charging ports for convenience, and even cooler pockets to keep drinks refreshing. The pièce de résistance? Customizable monogram patches for a personalized touch.
“We’re excited to welcome TUMI to the PGA TOUR family alongside the LPGA,” said Commissioner Jay Monahan, highlighting the shared values of innovation and inclusivity. LPGA Commissioner Mollie Marcoux Samaan echoed the sentiment, calling the partnership “a perfect match” for their global tour and its emphasis on “determination, quality, and style.”
Beyond premium products, the collaboration signifies TUMI’s commitment to empowering women in sports globally.
“We’re honored to celebrate the achievements of these esteemed athletes,” said Andrew Dawson, TUMI President.”Serving our community of both competitive and leisure athletes, and especially celebrating the achievements of these esteemed female athletes, was a deliberate and authentic next step for our brand.”
The collection, priced from $125 to $1,595, isn’t just about looks. It’s about performance and inclusivity. Look for it to debut at select TUMI stores, golf clubs, and department stores this Spring, and to grace the fairways at PGA TOUR and LPGA tournaments worldwide.