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Celebrity Tournaments

Southwest Airlines Gives $1 Million “Fore” Charities

The donation honor’s the carrier’s 35th LUV Classic Golf Tournament & Party, canceled due to Coronavirus pandemic.

Gary Kelly CEO of Southwest
Gary Kelly CEO of Southwest

Gary Keppy the CEO of Southwest Airlines

Gary Kelly, CEO Southwest Airlines

Southwest Airlines has proudly hosted the Southwest Airlines LUV Classic Golf Tournament & Party for the last 34 years. The 2020 LUV Classic was canceled in light of COVID-19. Yet, Southwest remains dedicated to upholding its longstanding tradition of helping organizations that are important to the communities it serves.

The Dallas-based Airlines Company recently announced a $1 million donation across more than 100 organizations serving children, families, and communities. The donation was made to commemorate the carrier’s 35th LUV Classic Golf Tournament & Party, initially scheduled for October 2, 2020.

1 Million

Courtesy of Southwest Airlines

This year, Southwest is supporting more than 100 local nonprofit organizations serving families and children in every domestic city the airline serves. Organizations receiving donations were selected through a process involving Southwest Employees in each of their respective cities. Southwest also will donate to the Ronald McDonald House Charities, a legacy LUV Classic partner the Tournament has supported since its inception.

“At Southwest, our love of People fuels a commitment to build stronger communities around the nation,” said Laurie Barnett, Managing Director of Communications and Outreach. “With the pandemic’s impact on our nation’s communities, there’s no greater time than now to assist local organizations that are the backbone to helping communities thrive. Through this donation, we’re happy to be able to support more than 100 local organizations as they continue their critical work, making a difference in the lives of our Employees, Customers, and communities.”

This financial commitment is fulfilled through the LUV Classic event fund, residing in the Southwest Airlines Foundation, a corporate-advised fund within the Silicon Valley Community Foundation. The fund is used to produce the event each year.

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Kids Charities

Courtesy of Southwest Airlines

During its 35 years, the LUV Classic has supported 213 charities and donated more than $19 million to life-changing programs and services for children and their families. You can learn more about the 2020 LUV Classic recipients by visiting this link.


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