PUMA Golf is on a mission to push the game forward and set new trends in golf fashion. The athleticwear and sports lifestyle company revealed its new Excellent Golf Wear (EGW) collection, featuring performance sportswear designed to meet the needs of the modern golfer. This versatile collection blends golf and streetwear through lifestyle silhouettes that are made to perform on the course yet deliver comfort and style for everyday life.
PUMA Golf designers took inspiration from sport and street culture, designing for every aspect of a golfer’s life, re-working classic lifestyle pieces including Henley shirts, hoodies, shorts, and joggers with subtle branding elements, for the perfect blend of technicality, style, and comfort.
“We’re seeing more golfers gravitate to lifestyle, relatable gear that better suits their everyday lives, and that’s exactly what EGW does. It delivers a lifestyle aesthetic, with comfortable fabrics that perform as well off the course as on,” said Chris MacNeill, Senior PLM, PUMA Golf apparel. “This collection aligns with PUMA’s goal to push the game forward, set trends in the golf fashion space, and appeal to a consumer who enjoys golfing at any level but doesn’t always want the traditional golf look. Even the branding on EGW is different than you’ll normally see from PUMA.”
The EGW collection also includes the stylish RS-G Shoes, launched a few weeks ago. PUMA’s RS-G shoes pair perfectly with the entire EGW Collection, delivering unconventional, lifestyle-inspired vibes with all the performance needed to play 18.
The full EGW Collection is available now from the PUMA Golf web store.