To Top

Descente Tees Off USA Subsidiary

Japanese sportswear brand Descente, is setting up shop in Georgia to engage in sales of luxury golf and sportswear under the flagship “Descente” brand.

By 19th Hole Staff  |  March 7, 2018

Paige Spiranac

Descente Brand Ambassador Paige Spiranac

Renowned for working in collaboration with top athletes, the Japanese sportswear brand Descente, distributes top-quality, highly-functional performance sportswear with a modern design for men and women across the globe. Descente has announced that it is establishing a new US subsidiary called Descente Athletic Americas Inc., which will be mainly engaged in sales of golf wear and athletic wear under “Descente” flagship brand. Based in the state of Georgia, home of the Masters, the newly established Descente Athletic Americas is scheduled to begin operations March this year.

By expanding the Descente brand of athletic wear and their newly launched line of golf wear and catering to local demand by creating and distributing relevant products, the brand aims to strengthen its market competitiveness as a global sportswear brand. Additionally, the distribution of the brand’s skiwear, which is currently undergoing an expansion, will be through the brand’s wholly owned subsidiary, Descente North America Inc., according to a report on

Danny Willett and Paige Spiranac

Brand Ambassadors Danny Willett and Paige Spiranac

Descente the luxury sportswear company currently sponsors a host of top athletes as brand ambassadors, including the 2016 Masters champion Danny Willett, and Paige Spiranac, the 23-year-old pro-golfing, and social media sensation.

More in Gear

Founded in 2007, 19TH HOLE MAGAZINE is an award winning luxury magazine and lifestyle brand – focusing on the savvy people, places, fashion and global trends on and off the course. The publication appeals to a sophisticated new global generation of players, affluent and trendsetting men and women who see golf as an important part of their modern lifestyle. The vision chronicles the glamour, essence, and après-golf lifestyle for today’s modern golfer.