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Conscious Activewear Inspired by Nature

Blending fashionable design with sustainable materials and functional details, H&M launches its latest conscious-led activewear collection.

By 19t h Hole Staff  |  March 10, 2018

H&M conscious activewear collection

H&M conscious activewear collection

Revolving around the theme of “In it for the long run”, H&M’s fashion-forward and conscious-led activewear collection for women includes a versatile range of tights, sports bras, hoodies and tops for training, running and yoga. There is a strong emphasis on nature and sustainability, through the prints and the color palette of green tones, black and beige, but also the predominant use of recycled polyester and elastic in each and every piece.

The garments have functional details such as being quick-dry and seamless for maximum comfort, plus built-in support and holes for ventilation. Designs are fresh, figure-flattering and fashion-forward with contrast paneling, criss-cross backs, and decorative webbing. The result is a truly modern activewear collection that reflects the importance of conscious fashion today.

H&M conscious activewear collection

H&M conscious activewear collection

“By bringing together the functional and feminine, the aim is to give customers a stylish, conscious sports collection. And not just through the fabrics – we utilized a new knitting technique that creates seamless garments while using less yarn or fabric waste. Blending function with sustainable thinking and fashion in this way is the way forward, said Petra Smeds, Head Designer of sportswear.

As much as 95% of clothes thrown away could have been re-worn or recycled.

This collection also characterizes H&M’s continued commitment to sustainability and is just one of the several steps H&M is making towards their overall goal of becoming 100% circular. Ultimately, H&M want to create a closed loop for textiles in which unwanted clothes can be reused or recycled into new treasures, explains Petra”.

H&M conscious activewear collection

H&M conscious activewear collection

H&M conscious activewear collection

H&M conscious activewear collection

H&M conscious activewear collection

H&M conscious activewear collection

H&M conscious activewear collection

H&M conscious activewear collection

H&M conscious activewear collection

H&M conscious activewear collection

H&M conscious activewear collection

H&M conscious activewear collection

Photo shoot image source: H&M

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