Connect with us

Hi, what are you looking for?

Fashion

H&M Reveals Its Big Secret

The fast-fashion retailer announced a designer collaboration with Erdem, and filmmaker Baz Luhrmann, to tell the story.

HM announced a designer collaboration with Erdem and filmmaker Baz Luhrmann to tell the story.
HM announced a designer collaboration with Erdem and filmmaker Baz Luhrmann to tell the story.

By 19th Hole Staff  |  Sept 14, 2017

H&M Creative Advisor Ann-Sofie Johansson, Designer Erdem Moralıoğlu and Filmmaker Baz Luhrmann | Image courtesy of H&M

H&M’s next exclusive designer collaboration will be with ERDEM, the London based must-have designer loved by celebrities and fashion insiders alike. H&M is also pleased to reveal that visionary filmmaker Baz Luhrmann will bring the collection to life through his unique storytelling. ERDEM x H&M will be available in select stores and hm.com, beginning November 2nd.

Erdem has designed a brand-new collection for women, and for the first time ever, a collection for men for the new ERDEM x H&M collaboration. Erdem believes in the power of beauty, exploring historical references and personal narratives in every piece he makes. For ERDEM x H&M he’ll reflect and reinterpret the design themes from some of his most celebrated collections, playing with prints, textiles and the delicate craftsmanship that have made his name.

Designer Erdem Moralıoğlu | Image courtesy of H&M

“I am so happy to collaborate with H&M, and to explore my work on a whole new scale, including a menswear collection which I have never done before. It’s also such a thrill to work with Baz Luhrmann, one of the most important storytellers of our time,” says Erdem.

“For me, fashion is always about more than just clothing, it is a form of expression – a standalone art form. I am excited to be collaborating with Erdem and H&M to reveal the story of this unique collection,” says Baz Luhrmann.

Advertisement. Scroll to continue reading.

Filmmaker Baz Luhrmann | Image courtesy of H&M

“From the moment we started talking with Erdem about the collaboration, I was captured by his vision. For ERDEM x H&M, he has created an enchanting world full of beauty, delicacy and rich details. These are special pieces you will want to wear forever,” says Ann-Sofie Johansson, H&M’s Creative Advisor.

You May Also Like

Resorts & Spas

Stay and Play at Four of the Best Golf Resorts in the Greater Palm Springs Oasis Among Endless Sunshine, Mountain Views, and Star-Studded History.

Clubhouse

27 Whimsical Pop-Culture-Themed Golf Holes, Delicious Eats & Drinks, Live Music, and Fun Await at Holey Moley Golf Club.

Clubhouse

Masterful Swings Meet Masterful Sips as Golf Champion Wyndham Clark and Blade and Bow Bourbon Team Up to Elevate the Golfing Experience.

GolfLife

Elevate Your Home Golfing Experience with Trackman iO's Innovative Indoor Simulator, Now Available through The Indoor Golf Shop.

Advertisement
Discover South Carolina