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Events

A Decade Of Runway Glamour Anchors On The Shores Of South Beach

MERCEDES-BENZ FASHION WEEK SWIM 2015 CELEBRATES ITS 10TH ANNIVERSARY 

 

[dropcap size=small]I[/dropcap]n 2004, IMG Fashion was commissioned by the Greater Miami Convention and Visitors Bureau to bring the glamour of the runway to the shores of South Beach, positioning Miami as a fashion hotspot. Since then, Mercedes-Benz Fashion Week Swim has attracted visitors from around the world, and has generated millions of dollars for the local economy; while offering the world’s top Swim brands an unsurpassed platform to debut their collections to an audience of media, buyers and global consumers.

Now over 200 designer runway shows and more than 100,000 guests later, Mercedes-Benz Fashion Week Swim celebrated its 10th year as the most impactful Swim industry event, anchoring Miami Beach as the capital of swimwear.

“Ten years ago, we set out to create an event that would help boost tourism in July and would complement the designers’ business objectives at the trade shows. Together with our partners, we came up with Mercedes-Benz Fashion Week Swim which gives designers the ability to tell their brand story on the runway, while helping boost their sales on the tradeshow floor and solidifies Miami as a stylish summer destination ,” says Jarrad Clark, VP and Global Creative Director, IMG Fashion Events and Properties. “Mercedes-Benz Fashion Week Swim is now the largest swimwear event in the world with designers from across the globe choosing the Miami runways as the place to debut their Swim collections.”

In honor of this milestone, numerous events and activities were held at The Raleigh and around the city. The event commenced with the official Kick-Off Party with guest DJ, celebrities, designers and VIP’s. The MBFW Swim Kick-Off Party officially commemorated the last 10 years with a special presentation around The Raleigh pool to honor designers who have helped make Mercedes-Benz Fashion Week Swim a success.

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Mercedes-Benz celebrated numerous brands who have shown throughout the last decade, by specially wrapping ten 2015 C-Class cars in prints by designers who each represent a year from 2004-2014. Beautiful models in matching designer fashions complemented each print-wrapped C-Class.  The designer-print wrapped cars welcomed guests to the event each night, with a rotating selection parked on 18th street and Collins Avenue, where Event invitees enter shows, and fashion fans can snap pictures next to their favorite designer prints. “Mercedes-Benz is proud to be the title sponsor of the fashion industry’s most prestigious swimwear event,” said Stephanie Zimmer, Manager of Brand Experience Marketing for Mercedes-Benz USA.

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An impressive lineup of designers showed their 2015 Swimwear collections, from July 17-21, 2014. Some of the top designer collections included: Poko Pano, Dolores Cortés, Frankie’s Bikinis, Wildfox Swim, We Are Handsome and Beach Bunny Featuring The Blonds. Over 10,000 guests, with 500 members of the international media and industry attend the shows at The Raleigh and parties around South Beach.

FIND OUT MORE AT MBFASHIONWEEK.COM

https://19thholemag.com | IMAGES: GETTY IMAGES

 

 

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