As holiday shopping gains momentum, the golf industry is positioned to capture a substantial share of consumer spending. With the National Retail Federation projecting U.S. holiday sales to reach between $980 billion and $989 billion this year—a 2.5% to 3.5% increase over 2022—golf’s economic impact is set to expand. A key driver of this growth is nearly 13 million core golfers, who account for over 90% of golf-related purchases, according to a National Golf Foundation (NGF) report.
For many of these players, holiday shopping isn’t just about gifts for others—it’s also about “self-gifting.” This trend reflects the personal connection golfers feel to the sport and the challenge friends and family often face in selecting the perfect item for a golf enthusiast. Core golfers spend about 50% more than the average American shopper during the holiday season, highlighting their outsized influence on retail activity.
The rise of online shopping has also reshaped consumer spending habits within the golf industry. NGF data reveals that 54% of golfers purchased golf-related merchandise online in the past year, up from 38% before the pandemic. Younger players, drawn to the convenience and pricing of e-commerce, drive much of this trend, with balls, gloves, tees, and apparel among the most frequently purchased items. However, it’s the 35-49 age group—those in their peak earning years—that leads in online transactions, reflecting their established golf habits and spending power.
Despite the e-commerce surge, traditional golf retailers remain central to the industry. High-value purchases like golf clubs—where feel and performance are critical—are still predominantly made in-store. To adapt, retailers are investing in experiential offerings such as virtual fittings, 3D swing analysis, and high-tech simulators. By combining these in-store experiences with robust online platforms, they’re able to serve a wide range of customer preferences.
Golf’s economic impact extends well beyond holiday shopping. NGF reports that the sport generates $226.5 billion annually in the U.S., with $101.7 billion coming directly from golf-related activities. It supports 1.65 million jobs and contributes $80.1 billion in wages, underscoring its importance to local economies. Golf is also a philanthropic powerhouse, with over 141,000 charity events held at courses nationwide in 2022, raising $4.6 billion for various causes.
The sport’s accessibility further drives its popularity. Public courses make up 73% of the 15,945 golf facilities across the U.S., enabling nearly 26 million on-course golfers to play 510 million rounds annually. This availability ensures continued growth and strong demand for equipment, apparel, and accessories.
As the holidays approach, golf is positioned to thrive at the intersection of tradition and innovation. Whether it’s a top-tier driver purchased in-store or sleek apparel bought online, the industry’s adaptability ensures it will remain a strong player in the retail sector. Backed by NGF insights, it’s clear that golf continues to evolve while maintaining its role as a cultural and economic force.
