Connect
To Top

The North Face Camper Reimagined

Designworks collaborates with The North Face to imagine new camper concept.

By 19th Hole Staff  |  January 15, 2019

Camper

The FUTURELIGHT Camper

During the recent 2019 CES Consumer Electronics Show in Las Vegas, Designworks, a subsidiary of BMW Group unveiled a new camper concept and virtual reality experience, in partnership with The North Face, to imagine the future of protection from the elements.

The lightweight camper concept and virtual experience were designed by Designworks to showcase a new fabric innovation from The North Face called FUTURELIGHT™, which uses Nanospinning technology to create the world’s most advanced, breathable, waterproof material.

“We combined both physical and digital worlds to showcase this material, ensuring the holistic vision of the brand was clearly communicated, while giving people a real ‘hands-on’ experience,” said Laura Robin, Designworks LA Studio Director. “Thinking about extreme performance in new and unexpected ways from our experience of working across multiple industries, helped us to provide consumers with a unique and never before seen insight into the very heart of the material and its key attributes.”

Camper

The FUTURELIGHT Camper

The FUTURELIGHT camper was inspired by the 2008 BMW GINA Light Visionary Model concept car. Like the GINA Concept, the FUTURELIGHT™ Camper is made of an outer fabric shell, consisting of a flexible material stretched over an iconic geodesic dome to demonstrate the potential uses of FUTURELIGHT™ fabric beyond just apparel.

The revolutionary Nanospinning process used to create FUTURELIGHT™ has allowed The North Face designers to add air permeability into the membrane of a fabric for the first time. The process creates nano-sized holes, allowing for incredible porosity while still maintaining total waterproofness, letting air move through the material and provide more venting than ever before.

Camper

The FUTURELIGHT Camper

The FUTURELIGHT™ Camper will first become available to consumers in The North Face Fall 2019 product line and will be featured across the brand’s pinnacle performance collections.

More in Design

  • Clubhouse Of The Year!

    Mississippi’s Reunion Golf & Country Club's Clubhouse Named Clubhouse of the Year.

    IanJuly 19, 2019
  • The New Cayenne Coupe SUV

    Porsche’s revised design proportions give the 2020 Cayenne Coupe SUV models a more athletic silhouette.

    IanApril 23, 2019
  • 4 Top-Ranked Golf Courses by Coore & Crenshaw

    The renowned golf course design duo uses a winning formula to create some of the world’s best golf courses.

    IanMarch 3, 2019
  • Lexus Yacht Returns

    The 65-foot Lexus LY 650 Luxury Yacht is the fourth Lexus flagship, joining the LS sedan, LX SUV and LC coupe.

    IanNovember 5, 2018
  • Genesis All-Electric Essentia

    The luxury car brand unveils its groundbreaking Essentia EV concept, a sleek, high-performance, two-door Gran Turismo.

    IanJune 17, 2018
  • Rolls-Royce Luxury SUV Arrives

    After much anticipation, Rolls-Royce Motor Cars unleashes Cullinan, the ultimate SUV, where effortless luxury awaits.

    IanMay 21, 2018

Founded in 2007, 19TH HOLE MAGAZINE is an award winning luxury magazine and lifestyle brand – focusing on the savvy people, places, fashion and global trends on and off the course. The publication appeals to a sophisticated new global generation of players, affluent and trendsetting men and women who see golf as an important part of their modern lifestyle. The vision chronicles the glamour, essence, and après-golf lifestyle for today’s modern golfer.

COPYRIGHT © 2018 THE 19TH HOLE MAGAZINE | ALL RIGHTS RESERVED