By 19th Hole Staff | Feb. 21, 2018
Stance has partnered with the Nicklaus brand to introduce a collection of golf socks inspired by the record 18-time major champion Jack Nicklaus. The first style celebrates Nicklaus’ epic win at the 1986 Masters, which features the image of Nicklaus rolling in a birdie putt on the 17th hole at Augusta National Golf Club, widely regarded as one of golf history’s greatest photos.
The Orange County-based socks and underwear brand has turned the boring, overlooked accessories category of socks into a pop culture and sport-inspired fashion statement. Stance brand’s focus on innovation has earned it major recognition in the sports and entertainment world, with performance product developed for the Ryder Cup and the Presidents Cup. On the lifestyle side, the brand boasts an impressive list of collaborations, including the pop star Rihanna.
Stance has been the official on-court sock for the NBA and is currently the official sock of Major League Baseball. The company has created collections for NBA stars Dwyane Wade and James Harden, Bubba Watson, and MLB American League MVP Jose Altuve, and now adds the legendary golf champion Jack Nicklaus to its growing catalog.
The sock design also takes cues from the outfit Nicklaus chose to wear that Sunday ahead of his historic win. While honoring the memory of family friend Craig Smith by donning a yellow shirt, Nicklaus captured a record sixth Green Jacket; a record 18th major championship; and, at age 46, he became the oldest winner of the Masters and the second-oldest winner of a major.
Jack and 11-year-old Craig Smith, the son of Barbara Nicklaus’ minister, the Rev. Bill Smith, bonded in 1969, just after Craig had been diagnosed with Ewing Sarcoma, a rare and fatal bone cancer disease with no cure.
The Nicklaus family, have since been committed to the support of pediatric care, and Stance has become a proud supporter of the Nicklaus Children’s Health Care Foundation (nchcf.org).
“The design of our first sock celebrates so many things that were special about the ’86 Masters,” said John Wilson, president, and co-founder of Stance. “With the prominent and iconic image of Jack’s putt on 17, and especially the nod to the Golden Bear’s yellow shirt with the sock’s yellow design features, we are honored to support the Nicklaus Children’s Health Care Foundation.”
The ’86 Masters style is available now at stance website, as well as in pro shops around the country for $18.