Edited by 19th Hole Staff | September 20, 2019 | Glenlivet 14
The Glenlivet distillery has always done things differently, and after 195 years of whisky-making the brand is disrupting the category by introducing the first single malt Scotch whisky to be selectively finished in ex-Cognac casks with the release of The Glenlivet 14 Year Old.
By breaking convention, The Glenlivet is encouraging consumers to rethink traditions within the single malt category with the introduction of this dynamic new expression. The Glenlivet 14 Year Old sees The Glenlivet’s iconic style of citrus and floral notes and creamy smoothness complemented by the sumptuous influence of select ex-Cognac casks, which include moist raisins, chocolate, and licorice, to deliver a deep and intense experience. The new liquid is the latest step in the distillery’s quest to inspire and open up to a new generation of whisky drinkers through bold and unconventional flavor combinations and finishing techniques.
“With The Glenlivet 14 Year Old we’ve created something truly iconic that embodies our incredible legacy while putting a modern spin on single malt whisky that’s been selectively finished in former Cognac casks,” said Sona Bajaria, Vice President of Marketing, The Glenlivet, Pernod Ricard USA. “The Glenlivet brand is built on a passion for extraordinary products, and 14 Year Old was created with that in mind. We are confident consumers will love this new liquid as much as we do.”
The Glenlivet celebrate the release of the new 14 Year Old Expression in style during the recent New York Fashion Week. The brand participated in the season’s NYFW: The Talks series at Spring Studios, sponsoring a curated conversation around fashion and inclusivity, ending with a toast of The Glenlivet 14 Year Old to a more diverse and inclusive audience.
With the help of globally renowned fashion designer Prabal Gurung, and NYFW: The Shows, The Glenlivet 14 Year Old conveyed that same bold spirit to New York City and beyond with exclusive events, pop-ups and its custom co-designed Prabal Gurung x The Glenlivet flask & flask bag commemorating the launch of The Glenlivet 14 Year Old.
“We crafted The Glenlivet 14 Year Old with the curious single malt community in mind,” said Alan Winchester, The Glenlivet Master Distiller. “The beauty of the whisky lover is that their palate is always evolving, searching for the next flavor experience, and we’re proud to add this delicious aged single malt, with portions selectively finished in ex-cognac casks, to our portfolio. The blend of rich Cognac-cask flavor influences and our signature fruity, smooth style are guaranteed to captivate single malt drinkers looking to explore.”
“Having spent time with whisky drinkers in the U.S., you can see the passion for original single malt innovation growing, and we’re confident The Glenlivet 14 Year Old will be a success with those looking to explore new flavor frontiers,” continued Winchester.
To sync with the bold, new color of The Glenlivet 14 Year Old’s packaging, The Glenlivet has teamed up with the Purple Heart Foundation to give back to those who serve by encouraging consumers to join them in raising a glass to service members.
For every bottle of The Glenlivet 14-Year-Old sold to participating retailers until December 31, 2019, The Glenlivet will donate $1 to The Purple Heart Foundation, with a minimum guaranteed donation of $50,000, up to $100,000.
The Glenlivet 14 Year Old is available for an MSRP of $54.99 (750ml) and is the first expression to launch since the brand unveiled a fresh new look and campaign earlier this year.