Memorial Day holiday weekend signals the beginning of the summer season, but for many golfers, it also heralds three months of golfing during the warmest time of the year. As a cutting-edge sportswear and lifestyle fashion brand, J.Lindeberg understands that the life of today’s golfer doesn’t always begin at the first tee and end at the 18th hole. Whether it is the summer or winter season, the JL brand ethos remains the same — to bridge fashion and function, offering stylish attire for a modern active lifestyle.
Just in time for the 100 days of summer, the new J.Lindeberg High Summer collection bridges Golf, Sport, and Fashion — taking the men’s golf apparel market to a whole new level. Photographed under the Williamsburg Bridge, in New York City across the East River, the campaign series of imagery implements the brand’s mission to fuse fashion with an active lifestyle.
The vision is an Escapist-Colorful High Summer Capsule in which the brand plays with graphic elements and the inspiration/feeling of downtown New York on a hot summer’s day. The campaign captures the versatility of the collection and solidiﬁes J.Lindeberg’s vision.
Introducing an entirely new level of premium sportswear, J.Lindeberg is pinpointing the direction for the future. J.Lindeberg stands for over 20 years of experience. By introducing a cutting-edge, slim silhouette collection, JL challenges the Golf establishment. Alongside Creative Director Jens Werner, the brand continues to take on the challenge to once again break conventions, presenting an elevated and innovative golf collection with a vision reaching beyond sports.
All images courtesy of J.Lindeberg USA