The earth-friendly vodka brand recently introduced Absolut Juice, its new must-sip spirit of the summer – with a juicy twist on squeezing the most out of life in collaboration with chart-topping singer Lizzo.
According to the news release, Absolut Juice is made with Absolut Vodka and natural flavors from seasonal fruits – offering vodka drinkers a brand-new way to sip-with-a-spritz in two delicious flavors, Strawberry and Apple. With no artificial flavors, five percent real fruit juice, and 99 calories per serving.
“Absolut Juice is the ripest, juiciest new spirit of the summer – and, in partnership with Lizzo, we’re using the song of the summer to prove just how much the ‘juice’ is worth the squeeze,” said Regan Clarke, Brand Director, Absolut, Pernod Ricard USA. “As Planet Earth’s Favorite Vodka, Absolut values our sustainable production practices, the planet and its people – now, with Lizzo, we’re bringing the party to the people with seriously juicy surprises.”
“When I heard Absolut was launching a new product called ‘Absolut Juice’ it was like they made it just for me! It’s an honor to celebrate the success of my first single with Absolut’s new product launch, and the synergy is almost too perfect,” said Lizzo. “I can’t wait to sip this with my big grrrls all summer and on tour this Fall. We’re taking this on the road ya’ll cuz this Juice is worth the squeeze. Can I get some ice, please?!”
Available in two refreshing, fruity flavors, Strawberry and Apple, Absolut Juice provides a versatile foundation for mixing effortlessly impressive cocktails – including:
Absolut Juice & Soda
1 Part Absolut Juice
2 Parts Club Soda
Mix in a wine glass over ice & sliced fruit (optional).
Absolut Juice Spritz
1 Part Absolut Juice
1 Part Club Soda
1 Part Sparkling Wine
Mix in a wine glass over ice & garnish with sliced fruit (optional).
Absolut Juice Strawberry Punch
1 ½ Part Absolut Juice Strawberry
1 Part Lemonade
½ Part Cranberry
Splash Club Soda
Build in a wine glass with ice. Garnish with lemon peel.
SOURCE: Absolut. Enjoy responsibly.