Founded in the same year, in 1946, Vespa, the Italian motor scooter brand and Christian Dior, the Parisian couture house are linked by an unwavering desire to celebrate the joy of living.
More than ever, the Dior and Vespa collaboration reinvent this spirit of freedom, movement, and expression that drives them.
Out of this passionate dialogue, the bespoke Vespa 946 Christian Dior scooter comes to life, its monohull architecture, and subtle graphic lines paying tribute to the two houses’ heritage. A symbol of refinement, this object of desire reflects their shared commitment to the excellence of savoir-faire and virtuoso art of detail.
A contemporary version of the iconic Vespa 946 – presented in 2012 in Milan and recognized for its elegant, streamlined curves and technological innovation – the new model is designed by Maria Grazia Chiuri, Creative Director of Dior women’s collections. The scooter is made in Italy, adhering to the exacting standards, commitment, and precision of a couture atelier.
Echoing the saddle’s design, a top case patterned with the Dior Oblique motif – designed by Marc Bohan in 1967 – is specially designed to be fixed on the luggage rack, adding a distinctive allure. A helmet adorned with the same iconic motif rounds out the unique range.
Symbols of escape to new horizons, these limited-edition creations will launch in spring 2021 in Dior boutiques around the world and subsequently in a selection of Piaggio Group’s Motoplex stores.
The accessories, including the helmet and top case, will be available exclusively in Dior boutiques.