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The 19th Hole Magazine
Genesis SUV
Courtesy of Genesis Motor America

Rides & Drives

A New Beginning: The Genesis SUV

In the beginning, there was the Genesis GV80, the first-ever Genesis Sport Utility Vehicle.

Genesis GV80 Sport Utility Vehicle

Courtesy of Genesis Motor America

They flew in from all over the United States. An estimated 150,000 people came to Miami to enjoy the Super Bowl festivities. What better place is there to unveil a new beginning? And that’s what the Genesis GV80 is all about. Firsts.

It’s the first SUV for Genesis. The first time they implemented an active motion driver’s seat. The first time they included active road noise cancellation. You only have one chance to make a good first impression. What better place to make that statement than in a city buzzing with excitement and overcrowded with visitors?

Genesis GV80 Sport Utility Vehicle

Courtesy of Genesis Motor America

The Genesis is going to need the marketing push. Intended to compete against the BMW X5 and Mercedes-Benz GLE-Class, it’s a tough sell. BMW and Mercedes-Benz are staples of the luxury car industry in the United States. In comparison, the Hyundai owned Genesis brand is just starting out and doesn’t have the same star power yet.

It feels more like a safety-oriented family SUV than a top of the line luxury SUV. The base package Genesis GV80 is expected to start at 50,000 dollars, while the Ultimate package is expected to cost 65,000 dollars.

In the United States, there will be two turbocharged gasoline engines, a 2.5-liter 300 horsepower engine, and a 3.5-liter 375 horsepower engine. Both come with an automatic 8-speed transmission. Rear-wheel drive is standard, with an option to upgrade to all-wheel drive.

Genesis Miami Launch

Courtesy of Genesis Motor America

The Genesis GV80 comes standard with a wide range of safety features. One that stood out is the smart cruise control that utilizes machine learning to learn the driving characteristics of each driver and try to match them. This gives it an unmatched feel that seems more natural than most adaptive cruise control systems.

Furthermore, the GV80 comes with blind-spot monitoring, a distracted driver alert warning system, a cross-traffic detection system, a lane change assistant, and forward collision avoidance that can also detect traffic coming from the left or right at intersections. It also comes with a pedestrian alert system, reducing the risk of hitting somebody if you’re distracted while driving or just don’t see them.

Genesis GV80 Sport Utility Vehicle

Courtesy of Genesis Motor America

Many of these safety features can’t be found anywhere else, which makes the Genesis GV80 one of the safest SUVs on the market, especially if you have a teen getting ready to get behind the wheel. It’s an SUV that’s designed to keep you safe, even if you make a mistake.

Getting a car that is making its debut means getting a vehicle without any history as far as year after year performance and durability. The GV80 comes with a 10 year/100,000-mile powertrain and a 5 year/60,000-mile warranty. Additionally, the Genesis GV80 comes with 3 years/36,000 miles of complimentary scheduled maintenance.

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