By 19th Hole Staff | January 9, 2019
The NFL’s official hospitality partner, On Location Experience, and official beer sponsor, Bud Light, is kicking off the first-ever Bud Light Super Bowl Music Fest leading up to SUPER BOWL LIII in Atlanta. On Thursday, January 31st through Saturday, February 2nd, Atlanta will enjoy three days of the world’s most prominent pop artists at State Farm Arena. The Saturday night concert, on the eve of the Super Bowl, pop artist Bruno Mars and Cardi B. will perform. Friday will feature Aerosmith, a Rock and Roll Hall of Famer, and Post Malone.
This music festival is the perfect way to bring together the event for the NFL’s official beer sponsor. Bud Light has hosted a variety of Dive Bar Tours in the past. During these events, they work with a major artist and take them to a small dive bar to perform. Music, beverages, and sports are what the brand is all about. The new Bud Light Super Bowl Music Fest now partners with On Location Experiences, SYNERGY Productions, LLC, and Live Nation Urban to integrate music even more thoroughly into an already eventful weekend.
As an unofficial kickoff to the biggest NFL weekend all year, the EA SPORTS BOWL occurs Thursday night with a Welcome to Atlanta Showcase. Atlanta hip-hop legend Ludacris and friends, supergroup Migos, Lil Yachty, Lil Baby, and more will all perform.
“Super Bowl Music Fest was created from the vision of bringing the scale of a top-tier music festival and building it around the excitement of one of the world’s biggest sporting events. With an all-star lineup and the chance to showcase outstanding local talent to over 45,000 people over three nights at State Farm Arena, Super Bowl Music Fest creates a one of a kind experience,” said John Collins, CEO of On Location Experiences. “We are tremendously excited to bring this unique experience to Atlanta and fans all weekend long.”
“Atlanta is a city with such a strong music culture, that we wanted to work together with our partners at On Location Experiences to bring a music festival to the city that has something for everyone and pays homage to the city’s history of iconic music,” said Shana Barry, Director of Experiential, Bud Light. “Between bringing some of the biggest acts out there right now along with some local Atlanta flavor, we hope that we can give people a chance to come together, drink a few beers and have an unforgettable experience during Super Bowl weekend.”
The top-level talent featured at the music festival will be combined with both celebrity and athletic appearances. The Bud Light Super Bowl Music Fest is partnering with StubHub and Ticketmaster to provide premium seat offerings during the festival. These will include suites and club packages for those who desire premium hospitality.
BUD LIGHT SUPER BOWL MUSIC FEST SCHEDULE
Thursday, January 31 – Ludacris & Friends, Quality Control Presents: Migos, Lil Yachty, & Lil Baby. Plus Metro Boomin + Special Guests, a DJ set by Lil Jon, & more.
Friday, February 1 – Aerosmith and Post Malone
Saturday, February 2 – Bruno Mars and Cardi B
For tickets and updates, visit superbowlmusicfest website.