Through Langer and the S-Class, Mercedes-Benz brings craftsmanship and legacy into perfect alignment at Augusta
At The Masters Tournament, tradition is everything. In 2026, Mercedes-Benz returns to Augusta National Golf Club with a focused tribute that connects legacy, craftsmanship, and performance.
This year, the spotlight centers on Bernhard Langer. The two-time Masters champion returns as a non-competing past champion, reinforcing a relationship with Augusta that has defined excellence for decades. Known as “Mr. Consistency,” Langer’s career reflects precision, discipline, and longevity, qualities that align seamlessly with the brand’s identity.
To honor that legacy, Mercedes-Benz presents a one-of-one MANUFAKTUR Made to Measure S-Class, created with bespoke details inspired by the Masters. The vehicle is more than a display piece. It is a statement of individuality, combining advanced engineering with handcrafted design. From custom finishes to tailored interior elements, every detail reflects the same commitment to excellence that defined Langer’s time at Augusta.
The S-Class at Augusta
The S-Class at Augusta
The S-Class also represents the brand’s broader story in 2026. Mercedes-Benz marks 140 years since the invention of the automobile, a milestone that underscores its role in shaping modern mobility. Positioned at the top of the lineup, the S-Class continues to define luxury through innovation, technology, and design, making it a natural fit for a setting like Augusta National.
The connection between Mercedes-Benz and the Masters is built on shared values. Both represent precision, heritage, and an uncompromising standard of excellence. At Augusta, where every moment carries weight, that alignment feels intentional and authentic.
