By 19th Hole Staff | Jan. 13, 2018
Shaquille O’Neal | Image courtesy of Carnival Cruise Line
Carnival Cruise Line, a company that lives and breathes fun at sea, has appointed Shaquille O’Neal as the company’s new “CFO,” (Chief Fun Officer). Shaquille O’Neal – also known as “Shaq” – is tasked with steering the ship ahoy – lending his fun, larger-than-life personality and playful spirit to inspire America to choose fun with Carnival when planning their next vacation.
Shaquille O’Neal, an NBA Hall of Famer and TNT commentator – recently announced the news on TNT Inside the NBA postgame broadcast show that he has been given a new title, joining Carnival Cruise Line as their newly appointed “CFO.”
The announcement was made with a tongue-in-cheek video that features Shaq and Carnival President Christine Duffy but omits one minor detail: CFO stands for “Chief Fun Officer,” personifying the cruise line’s newest brand campaign, “Choose Fun,” which launched earlier this week.
Images courtesy of Carnival Cruise Line
Shaquille O’Neal brings his fun, larger-than-life personality and playful spirit to Carnival.
Shaq’s role will be brought to life via engaging video content, social media, and experiential activations. In Carnival’s first promotion that introduces Shaq as Carnival’s Chief Fun Officer, he takes viewers on a whirlwind 30-second video tour of Carnival Vista, showing his playful self as he enjoys the ship’s many attractions and experiences, including SkyRide, Havana pool, miniature golf, Cloud 9 Spa, a burger at Guy Fieri’s Burger Joint and, of course, the basketball court.
“We are very excited to have Shaq as part of the Carnival team! He will serve as a great partner ensuring everyone knows all about our one-of-a-kind brand of fun,” said Duffy. “We’re confident that his embodiment of our brand values will inspire America to discover the authentic, participatory and fun social atmosphere that Carnival offers.”
“In today’s world, it’s more important than ever to choose fun, especially when everyone is busy with work, family, and life in general,” says O’Neal. “So, I’m honored to be appointed the Chief Fun Officer at Carnival – a company that lives and breathes fun.”
