The PGA TOUR announced a game-changing collaboration with Maestro Dobel Tequila, named the first “Official Tequila of the PGA TOUR and PGA TOUR Champions.” Founded by 11th generation tequila maker Juan Dobel, Maestro Dobel is known for consistently pushing the category forward, blending tradition and innovation to craft its award-winning tequilas. Maestro Dobel commits to its mastery of the craft with golf fans across the United States through this partnership.
“As innovators in the spirits category, and creators of Cristalino tequila, we are proud to celebrate this watershed moment as the PGA TOUR’s first Official Tequila partner,” said Lander Otegui, Senior Vice President, Marketing at Proximo Spirits. “The TOUR approaches the game of golf with the same passion, skill, and precision Maestro Dobel takes in crafting our award-winning range of tequilas. We look forward to bringing the energy and spirit of tequila to the TOUR community.”
Maestro Dobel will become the premium tequila at select tournaments across the United States and be the Official Tequila selection at hospitality and concession locations. Fans will also find new premium displays and sampling opportunities at retail locations nationwide, giving this exceptional Cristalino further visibility.
During the recent THE PLAYERS Championship at TPC Sawgrass, Maestro Dobel unveiled the “Diamante Tee Time” cocktail, developed specifically for the tournament. The Diamante Tee Time promised to be something spicy with a kick that engaged golf fans with a penchant for tequila.
“We are excited to have Maestro Dobel as the first tequila brand to be an Official Marketing Partner at the PGA TOUR,” said Brian Oliver, PGA TOUR Executive Vice President of Corporate Partnerships. “We look forward to introducing this premium product to our PGA TOUR family – especially one who shares our deep values of tradition and innovation.”
Along with introducing its range of ultra-premium and smooth tequilas to TOUR fans at home and on the course, this cocktail will allow tequila and golf fans to savor the distinct nuances of this premium Cristalino.
Here’s the simple recipe for the unique Diamante Tee Time cocktail from Maestro Dobel Tequila.
Diamante Tee Time Official Cocktail
1.5 oz Maestro Dobel Diamante
0.5 oz Lemon Juice
0.5 oz Agave Syrup (1:1)
1.75 oz Green Tea
Two slices of Jalapeño
Garnish: Slice of Jalapeño
Add jalapeños to a shaker and muddle.
Add the rest of the ingredients, except tea, to the shaker.
Add ice, shake, and double strain into an ice-filled rocks glass.
Top with tea and stir lightly.
Place jalapeño slice on the rim.