In the past, golf was notorious for its somewhat stuffy manner and attire. The game itself has evolved to embrace an increasingly diverse international face. Reflectively, it is becoming more appropriate to break the old codes of convention by wearing fashionable, chic, and even edgy apparel on the links.
Golf apparel brands such a Nike, Callaway, Greg Norman, and Polo Ralph Lauren have outfitted golfers in America for years. These well-loved brands continually introduce designs into their lines and will always have a large share of the market. However, as golf has become more global, so has golf style. International designers are bringing fresh perspectives into the American sportswear market. Here’s a line up of several brands making a spark in the US:
Two Swedish companies, Cross Sportswear and Kjus, offer premium collections of re-invented classic designs and fabrics that are high-fashion, and functional. Cross Sportswear was founded by two golfers who were frustrated that there was no water-resistant rainwear that gave them freedom of movement on the course.
The chic Scandinavian brand Kjus stands for extraordinary design, outstanding quality, and maximum performance. Kjus began as a skiing outfitter, which applied its innovative technologies and stylish design to the golf course.
“Both of these Scandinavian brands will take your style game to the next level.”
Chervò, Italy’s prestigious sportswear company, recently announced its commitment to taking the brand to a leading position in America with its innovative golf clothing for men and women. The brand is aimed at a clientele that loves to express their individuality and lifestyle by wearing innovative apparel.
“The Italian brand, Chervò meets the mark of high-quality garments with a fashion-focused design.”
British designer and fashion icon Ted Baker has always had his focus on quality, detail, and a sense of humor. His latest offerings in the golf apparel continue his signature lines, known as ‘No Ordinary Designer Label.’ With bold, whimsical prints, subtle details, and quality fabric, UK designer Ted Baker’s golf collection is truly one of a kind.
Bunker Mentality, the UK golf-obsessed company, is, in their words, “devoted to golf and dedicated to style.” Their clean lines and fashion-forward collections offer golf apparel that captures the trendsetting market. However, if classic rather than whimsey is your style, Glenmuir’s Scottish heritage golf brand may be better suited. The brand combines playability and reliability in a stunning collection for men and women that capture the essence of Glenmuir’s ‘Never Weather-Beaten’ mission. Glenmuir is also the official supplier of shirts and knitwear to the European Ryder Cup Team.
The German fashion house, Hugo Boss, brings clothing that takes you from the golf course to the 19th hole and beyond. With casual to dress looks meticulously crafted in impeccable style, Boss continues to excel in creating luxurious, trendy sportswear with technical materials and clever detailing.
“Hugo Boss Golf collection is for function and design-driven golfers.”
Nivo/Sligo, a Canadian-based golf apparel company, is dedicated to style, comfort, and wearability. The brand offers contemporary mix and match pieces for women (Nivo) and men (Sligo). Made specifically for the active lifestyle, luminous colors and modern prints shine on the golf course – it’s ‘Euro design with a Montreal twist.’
“It is impossible to deny the influence that international designers are gaining in the golf wear market.”
Most of these golf brands offer online shopping and ship to many countries worldwide. Many have store locations in the US and are available in pro shops at various clubs as well.