British actress Maisie Williams, who rose to fame as Arya Stark in the HBO series Game of Thrones, is a vocal advocate for action on climate change. Earlier this year, Williams partnered with Audi to help the brand kick off a global campaign about Audi’s long-term ambition to shape a new era of sustainable mobility. In the musically-inspired, 60-second commercial called “Let It Go,” Williams sings her own interpretation of the hit song “Let It Go” from Disney’s “Frozen.”
“Creating a sustainable, livable future for generations to come is the world’s most important challenge.”
– Maisie Williams
In the advert, Williams gets behind the wheel of her Audi e-tron Sportback. She finds herself stuck at an intersection, which represents a crossroads of today’s preconceptions and old notions of consumption, success, and status. Williams chooses to reverse course and leave it all behind, breaking into the familiar lyrics of “Let It Go” as she drives towards a more sustainable future. Along the way, fellow drivers, pedestrians, and others join in, representing the brand’s efforts to usher in a new era of sustainable mobility. The journey is a metaphor for how the decision to make more sustainable choices takes all of us doing our part.
Recorded by Williams at the acclaimed Abbey Road Studios in London, the reinterpretation of “Let It Go” lends a strong storytelling element to the ad. It is a new, more defiant take on a song that took the world by storm, but still showcases that transformation always starts with letting go of something old to create something new. In this case, moving toward a more sustainable future.
“Creating a sustainable, livable future for generations to come is the world’s most important challenge. I’m proud to share Audi’s vision for sustainable mobility in this global brand campaign,” said Williams.