ClubCorp was founded in 1957 and quickly became North America’s largest owner-operator of country clubs and city and stadium clubs. Based on traditions of values and acceptance, ClubCorp looked to build off that with the new name, Invited. ClubCorp officials announced the name change, affirming everyone is “invited” to their properties.
“Invited is not just a name. It’s everything we are,” said Invited CEO David Pillsbury. “We are Invited because, from the golf courses to the tennis courts, from fine dining to family hang time, we connect and create communities attracting members from diverse backgrounds that share similar passions and pursuits. We create clubs and experiences that combine exceptional amenities and unmatched service with a friendly and welcoming spirit. We want our members, guests, and team members to know that Invited is where they belong.”
The new ClubCorp name and branding are appropriate for the new wave in hospitality and match the emotion and appeal of the lifestyle they cater to.
“Our clubs are the ultimate third place and play an integral role in the lives of our members. We are the place where they play, celebrate, and build life-long friendships,” Pillsbury said. “Invited, as a brand identity, reflects that connection and emotion of who we are, our dedication to our clubs and members and where we are headed as a company. We relearned the value of human connection during the pandemic, and this new identity of an open invitation that brings people together reflects those connections.”
Courtesy Invited Clubs
Courtesy Invited Clubs
Guests and members of the previously named ClubCorp properties will now find their home from home at the newly rebranded Invited Golf and Country Clubs.
“Invited is so much more than just golf courses, tennis and pickleball courts, and pools,” Pillsbury said. “This company connects to diverse social, charitable, family and business elements of a community. That only happens successfully when true, meaningful connections are made. We take great pride in creating places, events, and opportunities in which our clubs have become pillars and hubs of that activity in the communities that our members call home.”
Invited is excited to welcome those back to their 161 golf and country club courses, 32 city clubs, seven stadium clubs, and six BigShot Golf Locations.
