From flamboyant evening gowns to gauzy day dresses, H&M’s Conscious Exclusive collection returns this Spring/Summer 2020 season infused with the glamour of the Golden Age of train travel.
Taking circularity as its philosophy, along with a host of sustainable processes and innovative fabrications, H&M’s Conscious Exclusive Spring/Summer 2020 Collection is inspired by Le Train Bleu. This elegant sleeper train ran from Calais to the French Riviera in the 1920s.
“The stimulus for Conscious Exclusive Spring/Summer 2020 was the idea of glamorous train travel, which the design team felt was wonderfully symbolic of H&M’s journey as a company towards circularity”
– Ella Soccorsi, H&M Designer
The collection features new sustainably sourced materials such as Circulose, a natural substance produced from recycled textiles and Renu, a high-quality recycled polyester, as well as leftover stock fabrics from previous collections.
“We were inspired by Le Train Bleu and the decadent creatives such as Jean Cocteau and Pablo Picasso hanging out at Villa Santo Sospir in Cap Ferrat. We propose a collection that played to that decadent, carefree time but also contained enduring designs our customers will love wearing daily,” says Ella Soccorsi, designer at H&M.
Key pieces include a floor-length recycled polyester ball gown; a recycled taffeta mini dress with pleated sleeves; a CIRCULOSE ruffled day dress; a recycled taffeta blouse with embellished sleeves; and denim which is made of 100 % undyed organic cotton.
Essential accessories include flat cocktail slippers with recycled glass bead embellishments (leftover from a previous collection) and a bag made from VEGEA, an innovative vegan leather alternative made from discarded grape skins and stalks.
As always, the main focus for this range is on innovative materials, more sustainable processes, and a design philosophy that promises longevity.
The SS20 Conscious Exclusive collection is available in selected stores and online at HM.com.