Autograph, the Web3 brand co-founded by Tom Brady, and PGA TOUR announced a long-term deal to create a “digital collectibles” NFT platform, revolutionizing golf fandom. The new platform will allow golf fans to celebrate their love of the game by owning a token of golf’s storied history.
The PGA TOUR will work with Autograph to create a digital collectibles platform that pulls from TOUR competition video, data, imagery, and other competition-related components. Golf fans can own and collect NFTs (Non-Fungible Tokens) featuring the best PGA TOUR golfers in the world, as well as some of their favorite moments from the archives and the current FedExCup Season. Additionally, collectors can earn rewards with a wide range of utility, including access to exclusive digital, in-person and onsite experiences and other program benefits.
“The PGA TOUR is excited to work with Autograph to offer digital collectibles that highlight the most talented golfers in the world and their role in the sport’s history,” said Len Brown, PGA TOUR Chief Legal Officer and EVP, Licensing. “The TOUR is continuously looking for innovative ways to engage fans to bring them closer to the game and their favorite players, so we’re thrilled to start building the future of golf fandom with the Autograph team.”
“We are thrilled to expand our roster of iconic partners with the addition of the PGA TOUR as our first professional league,” said Richard Rosenblatt, co-founder, and co-chairman of the board at Autograph. “Over the last year, we have defined the future of fandom by leveraging NFT technology to bring fans closer to the icons they love across sports, music, and entertainment and each other. We look forward to unlocking new potential and offering our community exclusive access to the PGA TOUR team through this partnership.”
“I’m very excited to be a part of this next chapter with Autograph and the PGA TOUR. Enhancing the golf world with NFTs will create a connection between us as players and the fans.”
– Tiger Woods, member of Autograph’s Board of Advisors
The PGA TOUR’s exclusive NFT Digital Collectibles platform with Autograph will launch in early 2023.