By 19th Hole Staff | March 9, 2018
Michelob ULTRA unveiled its newest innovation — Michelob ULTRA Pure Gold, the first superior light beer made with organic grains and it offers a pure, refreshing taste with only 85 calories and 2.5 carbs. Like Michelob ULTRA, the new brew will be free from artificial colors and flavorings. The brand’s sustainable efforts extend to the packaging, having received the Sustainable Forestry Initiative* stamp of approval.
“We’re proud to be a brand for consumers who balance their healthy, active lifestyles while also being able to enjoy beer. We know organic ingredients are important, and with Michelob ULTRA Pure Gold we’re able to provide a new beer with a unique golden look and taste,” said Azania Andrews, vice president, Michelob ULTRA.
Michelob ULTRA Pure Gold also announced a partnership with 11-time World Surf League Champion Kelly Slater to represent the new beer throughout the year. Slater, in addition to being a champion on the waves, is committed to innovation and championing an active lifestyle rooted in nature.
“As a professional athlete, I strive for balance in my life – something that Michelob ULTRA stands for,” said Kelly Slater. “I’m excited to partner with the brand as they launch this next innovation in beer – Michelob ULTRA Pure Gold. Whether you’re a pro athlete or just someone looking for organic ingredients, it’s a choice that everyone can feel good about.”
Michelob ULTRA Pure Gold will serve as the presenting sponsor of The Founders’ Cup of Surfing—a historic region-versus-region teams event featuring a cross-section of the world’s best surfers – and will be the first public competition at Slater’s Surf Ranch from May 5-6, 2018.