The Namib Sand Sea, a breathtaking expanse on the southwest coast of Africa, is one of Earth’s oldest deserts. Its iconic dunes, towering over 300 meters, captivate with their striking reddish-orange hue and ever-shifting contours sculpted by the relentless Namibian winds. This ancient and awe-inspiring landscape recently became the stage for a bold and visionary project by San Francisco-based golf apparel brand MANTRA, redefining the boundaries of golf fashion and sustainability.
In a groundbreaking move, MANTRA journeyed to Namibia’s mesmerizing dunes to unveil its recent collection—a fusion of innovative design, eco-conscious craftsmanship, and the brand’s commitment to connecting people with nature. Against the surreal backdrop of the Namib Desert, the collection was brought to life through a striking visual campaign that captures the magic of golf in one of the most extraordinary environments on Earth.
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“The Namibian dunes provided a surreal and inspiring backdrop for our latest collection,” shared Ashley Revay, Co-Founder and Creative Director of MANTRA.
For MANTRA, the collection is not just a celebration of golf but also a call to action for environmental stewardship. Dominic Natalizio, Founder and CEO of MANTRA, emphasized the brand’s mission: “Since the beginning, our purpose has been to use our apparel to connect people to nature. This new collection takes that concept to the next level. By celebrating Namibia’s stunning landscapes and resilient wildlife, we hope to inspire a sense of adventure and remind people of the importance of protecting the natural world.”
The brand’s commitment to sustainability doesn’t stop with apparel. MANTRA announced a partnership with the Cheetah Conservation Fund (CCF), donating $10,000 to support the Livestock Guard Dog Program in Namibia. This initiative promotes coexistence between wildlife and local communities by protecting livestock from predators, thus preserving the cheetah population.
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“We aimed to create something the golf world has never seen before. Practicing bunker shots in the world’s oldest dunes was pure magic—it encapsulated our vision of blending the sport with nature and adventure.”
“We are thrilled to support CCF and their efforts to conserve Namibia’s cheetah population,” added Revay. “This partnership and our donation underscore our dedication to sustainable practices and environmental preservation—values at the heart of our brand.”
The Namibia-inspired collection is as functional as it is visually stunning. Designed with lightweight performance fabrics, it ensures comfort in any climate. The bold, earthy color palette mirrors the Namibian landscape, while sustainable materials reflect MANTRA’s eco-conscious ethos. From golf courses to casual outings, the collection seamlessly blends performance and style, offering something for golfers and fashion enthusiasts alike.
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MANTRA’s initiative is a testament to the power of innovation and purpose in fashion. It invites the golf community to embrace sustainability while celebrating the sport’s adventurous spirit. Visit the company’s website to explore its newest collections and learn more about the MANTRA Impact Fund.
With the Namibian dunes as their muse, MANTRA has not only elevated golf apparel but also delivered a compelling message: the beauty of nature is worth cherishing, both on and off the green.
