By 19th Hole Staff | Nov. 5, 2018
Lexus’ exploration into non-automotive ventures continues beyond the brand’s involvement in luxury lifestyle experiences. Crafting amazing automobiles is something Lexus has pursued relentlessly, as evidenced by the beautiful hand-pleated door panels in the LS 500 or the complex paint process, inspired by the morpho butterfly, that results in dazzling Structural Blue. Moreover, crafting every touch point around the brand is an opportunity Lexus continues to seize. This maritime application is another proof point in the storied history of Lexus that explores new frontiers both inside and outside the automotive industry.
Lexus continually evaluates what constitutes a luxury experience and has, as a result, ventured into the worlds of culinary, design, film, and more as alternative opportunities to interact with the brand. Driven by Lexus International President, Yoshihiro Sawa’s vision of Lexus as a brand that, “explores new ways to deliver innovative and amazing experiences for our guests,” Lexus has partnered with some of the world’s finest purveyors of experience to celebrate its “Experience Amazing” phrase further.
So now, Lexus returns to the water with its next expression of a Lexus yacht in the form of the LY 650. Bearing the most contemporary interpretation of Lexus design language, L-finesse, applied beyond the world of automobiles, the production LY 650 picks up where the stunning Lexus Sport Yacht Concept left off.
Encouraged by the robust public interest in the Lexus Sport Yacht Concept, a follow-up maritime effort was fueled by Executive Vice President; Shigeki Tomoyama’s desire to, “present a dream-like vision of the luxury lifestyle; one where the Lexus Yacht expands the potential of Lexus mobility to the ocean.” Making this dream-like vision a reality, Marquis-Larson Boat Group was selected to build, sell and service the next Lexus yacht based mainly on their extensive experience with bespoke boat building and their proven capability, confirmed by their work bringing the Lexus Sport Yacht Concept to life.
Based in Pulaski, WI, Marquis-Larson is the ideal partner to bring the second chapter of Lexus yacht design to fruition with their precise blend of artisanal craftsmanship, modern technology, and inspired design. Complementing the Lexus brand’s heritage of Takumi craftspeople who are supremely skilled in their roles, Marquis’ craftsmanship backbone is demonstrated by their masterful boat builders, many of whom have been with the company for 30 years.
Several of the most attractive features from the 42-foot concept have made their way onto the LY 650. Measuring 65-feet in overall length, with a 19-foot beam, the newest Lexus yacht has a distinguished style found in the stable, pronounced bow, curved deck accents and accentuated aft hips. Viewed from the profile, the elegant rise and fall of the yacht’s distinctly Lexus roofline flow into rising, broad hips of the rear section.