By 19th Hole Staff
As a company, Lands’ End was built upon a nautical foundation, with a mission to search the world for the highest quality materials to create new, innovative products. Lands’ End recently introduced Lands’ End Sport — a line of activewear that includes surf, performance and athleisure collections for both men and women, with technical, fully functional pieces to go from land to sea, high-performance to athleisure.
“Offering products for land or sea is deeply rooted in the DNA of Lands’ End,” said CEO Federica Marchionni. “Our founder, Gary Comer, was passionate about sailing and the sporting life. I am building upon his vision, taking activewear and athleisure from land to sea by introducing the new Lands’ End Sport collection featuring new product innovations that will enable our customers to stay healthy and active.”
Building upon the company’s heritage of designing products for the water with built-in sun protection, we created the first Lands’ End surf collection. Taking a few nods from the fashion runway in print and pattern, Lands’ End Surf Collection is highly functional with rash guards that are UPF 50 even when wet. The neoprene jackets have a substantial, form-fitting silhouette with flatlock seams to prevent chafing and the spring suits and full suits are made with bonded neoprene that keeps the body safe from irritants and “board rash” and features back zips with long pulls for easy on/off.
Style meets technology in the Performance Collection, designed to meet the three major lifestyle and fitness categories: Speed (high impact), Studio (low impact) and Street (post workout wear). The Speed Collection features built-in mesh panels that ventilate in targeted heat zones, lightweight moisture-wicking fabric and 360-degree reflective details for safer outdoor workouts. The Studio Collection for indoor workouts, such as yoga and Pilates, allow for a full range of motion in supportive, moisture-wicking fabrics. The Street Collection is perfect for pre-and post-workout.
The Athleisure Collection is where classic styling and brand intersect. Items include polos, t-shirts, sweatshirts, totes and accessories that showcase the famous Lands’ End lighthouse icon, as well as brand logos new and old.