By 19th Hole Staff | March 8, 2018
Launching at Paris Fashion Week 2018, the Lacoste Save Our Species capsule collection is the fruit of an inspiring collaboration between the global fashion and sportswear brand Lacoste and International Union for Conservation of Nature’s (IUCN) Save Our Species. As the vanguard working in the field of nature conservation and sustainable use of natural resources, IUCN’s mission is to “influence, encourage and assist societies throughout the world to conserve nature and to ensure that any use of natural resources is equitable and ecologically sustainable”.
The Lacoste team has created 10 limited edition polo shirts, where its iconic crocodile leaves its historic spot to ten threatened species. Together these rare reptiles, birds and mammals champion the plight of all known threatened species. The number produced in each series corresponds to the remaining population sizes in the wild as estimated by IUCN species experts.
For IUCN in its 70th anniversary year, not only is this an opportunity to engage with business to help achieve its mission, but it also fits with the SOS open partnership approach which invites support from all sectors of civil society to bring their respective skills and competencies to bear in scaling up the fight on extinction.
“The Save Our Species Collection testifies to the dynamism which an iconic brand such as Lacoste can bring to the global extinction threat”
By buying the Save Our Species polo, you participate in helping IUCN and Lacoste in the fight for wildlife conservation worldwide. You can also support the cause online using the hashtag #LacosteSaveOurSpecies on Facebook, Twitter and Instagram.