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The 19th Hole Magazine

Rides & Drives

The New Porsche Passport

Porsche launches Porsche Passport, a new on-demand sports car subscription program in Atlanta.

By 19th Hole Staff  |  Oct. 30, 2017

2017 Porsche 718 Cayman

Imagine driving a new Porsche Cayenne SUV for a day at the golf course, a 911 Carrera sports car for a fun date night out on the town, a luxury Panamera sports sedan for an important business lunch — all in one week.

If you are a Porsche sports car enthusiast and fantasized about driving Porsche’s entire fleet of performance cars and SUVs, then you’re in luck. Porsche Cars recently introduced the Porsche Passport, a new vehicle subscription program, which provides members with the on-demand use of up to 22 model variants, and flexible access to the vehicles via a mobile app.

An alternative to owning or leasing, this month-to-month subscription program offers frequent vehicle exchanges, unrestricted mileage, and on-demand access to 22 different Porsche models. In a new relationship with Clutch Technologies, Porsche Passport will conduct its pilot program in metro Atlanta, which is home to both companies.

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“Our Strategy 2025 vision is to be the most aspirational brand in a new era of mobility and consumer expectations. Catering to customers’ desire to experience our sports cars in new ways is a part of our core strategy,” said President and CEO Klaus Zellmer of Porsche Cars North America. “With Porsche Passport, we now offer our customers a simple and flexible driving solution at their fingertips.”

2017 Porsche Macan GTS / P

Porsche Passport provides white-glove vehicle delivery in metro Atlanta through two membership plans – “Launch” and “Accelerate.” “Launch”: Includes on-demand access to eight model variants such as the 718 Boxster and Cayman S, as well as the Macan S and Cayenne, for a monthly fee of $2,000. “Accelerate”: Includes on-demand access to 22 model variants such as the Porsche 911 Carrera S, the Panamera 4S sports sedan, the Macan GTS and Cayenne S E-Hybrid SUVs, in addition to the vehicles offered in the “Launch” package, for a monthly fee of $3,000.

Panamera Turbo S Executive Exclusive Series

Membership plans include vehicle tax and registration, insurance, and maintenance, as well as detailing, for the fixed monthly fee. To sign up, Atlantans can download the Porsche Passport app available on Apple and Android devices to apply for membership. Both plans require a one-time activation fee of $500, and membership approval is dependent on a background and credit check. Once approved, the vehicle will be delivered to the member’s requested location in metro Atlanta beginning November 2017. Users can schedule same day or future vehicle exchanges through the Porsche Passport app.

Porsche 2017 911 Carrera S

“Porsche Passport will provide increased choice and flexibility for new target groups in the Atlanta market,” said Vince Zappa, President of Clutch Technologies. “Clutch is proud to be the enabling technology behind the service.”
Clutch’s technology platform will manage customer interaction as well as the end-to-end service delivery for Porsche Passport. The possibility of future market expansion will be determined at the conclusion of the pilot program.

For more information about Porsche Passport, visit porschepassport.com or call 404-800-3173.

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