For the first time in its 75-year history, Ferrari has ventured into new territory by introducing the mighty Purosangue, a groundbreaking SUV that combines Ferrari DNA with innovation. This momentous occasion marks a significant shift as the renowned brand enters the world of four-door, four-seater cars.
Courtesy Ferrari
Courtesy Ferrari
Purosangue: Redefining Performance Vehicles with Ferrari DNA
Named after the Italian term for ‘thoroughbred,’ the Purosangue has captivated enthusiasts and industry experts alike with its promise of reshaping the landscape of performance vehicles worldwide. With a V12 naturally-aspirated engine, the Purosangue carries the unmistakable hallmarks of Ferrari’s most powerful sports cars while offering practicality and a raised driving height.
Innovative Design and Cutting-Edge Technology
The Purosangue showcases innovative design and cutting-edge technology to deliver a truly exceptional driving experience. Its aerodynamic features and forward-thinking engineering make it stand out in the crossover segment. From advanced vehicle dynamic control systems to the world debut of Ferrari active suspension technology using Multimatic’s True Active Spool Valve (TASV) System, every detail has been meticulously crafted to elevate performance and handling.
Courtesy Ferrari
Unparalleled Performance: Power and Speed Redefined
Prepare to be amazed by the staggering performance numbers of the Purosangue. It can sprint from 0 to 62mph in just 3.3 seconds, and 0 to 125mph in a breathtaking 10.2 seconds. The 6.5-liter, V12 engine delivers relentless power, complemented by an eight-speed, dual-clutch transmission and cylinder heads derived from the fearsome 812 Competizione. The result is a driving experience that defies expectations, accompanied by a jaw-dropping soundtrack.
Sustainability at the Core: Purosangue’s Eco-Friendly Features
Ferrari has placed sustainability at the core of Purosangue’s design. The brand’s commitment to eco-consciousness is evident, with 85 percent of the launch trim being sustainably produced. Recycled materials, such as polyester derived from fishing nets salvaged from the oceans, have been used in the interior. The lush carpet is also made from polyamide recycled from fishing nets, and even the Alcantara® upholstery is derived from recycled polyester.
Courtesy Ferrari
Luxurious Interior: Comfort, Space, and Thrilling Experiences
Step inside the Purosangue, and you’ll be greeted by a luxurious interior that blends comfort, space, and thrilling experiences. Drawing inspiration from the SF90 Stradale, the driver cockpit embodies the DNA of Ferrari sports cars. The front passenger’s space features a dedicated 10.2″ screen that displays real-time performance figures, ensuring an engaged and exhilarating experience for everyone on board.
Courtesy Ferrari
The Unveiling: Exclusive Cocktail Party in Atlanta
Ferrari enthusiasts in Atlanta had the privilege of attending an exclusive invite-only cocktail party at Milton’s Restaurant, hosted by Ferrari of Atlanta. The electrifying evening unveiled one of only two Ferrari Purosangue SUVs currently in the United States, captivating approximately 250 attendees. Guests experienced the thrill of seeing, touching, and sitting in this groundbreaking vehicle, as it redefined the boundaries of automotive excellence. Admirers and enthusiasts alike can visit Ferrari of Atlanta to learn more about the Purosangue, inviting you to step into a world of unrivaled luxury and excitement.
Courtesy Ferrari
Embracing the Future: The Price of Purosangue
Now, you might be wondering about the price of this remarkable SUV. The 2024 Ferrari Purosangue has a price tag of approximately $398,350, plus a $5000 destination fee. While it represents a significant investment, owning a piece of Ferrari’s history and innovation is a testament to your appreciation for exceptional craftsmanship, unrivaled performance, and timeless luxury.
