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MIDO Milan Eyewear Show 2018 Image Headline
MIDO Milan Eyewear Show 2018 Image Headline


All Eyes on Style, Innovation & Health

MIDO Milan Eyewear Show 2018, the world’s leading eyewear exhibition opens with a focus on innovation and health.

By 19th Hole Staff  |  Feb. 24, 2018

2018 MIDO Milan Eyewear Show

Photo by: Stefania M. D’Alessandro/Getty

Eyes on style and Innovation

Innovation is in the spotlight at the 2018 MIDO Milan Eyewear Show February 24-26 in Milan, Italy. Specifically, on avant-garde creativity and cutting-edge developments in style, design, technology and manufacturing, as well as on eye health and eye care.  Even the installations in the common spaces in the pavilions have undergone innovative changes. The squares, corridors and theme areas – which exhibitors and visitors consistently find both brilliant and spellbinding – were redesigned by a phenomenal creative team with the aim of eliciting even more unforgettable emotions.

2018 MIDO Milan Eyewear Show

Photo by: Stefania M. D’Alessandro/Getty

“Innovation in the eyewear industry influences products as much as it does as much as it does consumption and consumers – remarked Giovanni Vitaloni, President of MIDO. This explains why MIDO is a not-to-be-missed event for everyone – from the largest groups to the smallest emerging businesses – if they want to be up on the latest innovations the market has to offer. This year we decided to give more prominence to the manufacturers of instruments, machines and components, which play a key role for the entire supply chain.


Photo by: Stefania M. D’Alessandro/Getty

Eyes on Health

The Eye Health Awareness Day, a meeting dedicated to eye health and eyecare, takes place Sunday, February 25th. This is the first edition of an event that brings together international experts who share an interest in promoting awareness of the importance of eye health. Confirmed participants are: Silvio Paolo Mariotti of the World Health Organization; Giuseppe Ruocco, Secretary General of Italy’s Ministry of Health; and Francesco Bandello of the National Scientific Committee for the Prevention of Blindness. 

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