As the countdown begins for the highly anticipated 44th Ryder Cup in Rome, Italy, BMW, the worldwide partner of the event, is gearing up to provide an extraordinary experience for its customers. Golf enthusiasts who own a BMW 7 Series will have the exclusive opportunity to witness every stroke and decision of the prestigious team competition between Europe and the United States, right from the comfort of their vehicles.
BMW has introduced the Ryder Cup in-car app, enabling passengers in the second row to enjoy the live broadcasts of this sporting spectacle on the BMW Theatre Screen. Additionally, when the car is stationary, front-row passengers can access the live broadcasts and other on-demand content through the BMW Curved Display. This exciting feature will be available in the BMW 7 Series and various other BMW models, expanding the reach of this immersive experience.
Stefan Ponikva, Vice President of BMW Brand Communication and Brand Experience, emphasizes the unique emotional connection and prestige associated with the Ryder Cup. “The same is true of BMW vehicles, particularly the BMW 7 Series. The exclusive opportunity to combine sheer driving pleasure with the emotions of the Ryder Cup combines all this with the BMW Group’s aspiration to rethink the digital experience inside and outside the car and create innovative worlds of experience.”
The Ryder Cup, established in 1927, showcases 12 top professional golfers from Europe and the United States competing in a thrilling match-play format. Over the years, it has become one of the most captivating sporting events globally, attracting millions of viewers. BMW’s collaboration with the Ryder Cup aims to bring the excitement of this remarkable team contest to as many people as possible. The United States team will defend its title after defeating the European Team in the 2021 Ryder Cup at Whistling Straits, adding an extra layer of anticipation to this year’s tournament.
European team Captain Luke Donald expressed his enthusiasm for the partnership during a recent press conference, stating, “We want to bring the excitement of golf’s greatest team contest to as many people as possible, and this new agreement will help us do just that, giving BMW drivers around the globe a chance to stay up to date with all the action in Rome, wherever they are.”
With the introduction of the BMW Theatre Screen, the rear of the new BMW 7 Series transforms into an exclusive private cinema. Featuring a large 31.3-inch display and built-in Amazon Fire TV, owners can enjoy a first-class entertainment experience. Furthermore, starting in April 2023, the BMW Bundesliga In-Car App allows streaming of Bundesliga content via the Fire TV app store. The vehicle’s 5G-enabled antenna system ensures optimal streaming speeds for a seamless, immersive entertainment experience.
It is important to note that, for safety reasons, the BMW Curved Display does not support premium sports content playback while the vehicle is in motion. However, rear-seat passengers can continue to stream content during the journey, ensuring their enjoyment is uninterrupted.
BMW’s commitment to redefining the digital experience inside and outside the car is evident through its partnership with the Ryder Cup and the incorporation of innovative technologies. The upcoming Ryder Cup in Rome promises to be an exceptional event, and BMW customers are primed to be at the forefront, enjoying every moment of this prestigious golf tournament.
The BMW 2023 7-series sedan offers an exceptional in-car theatre experience. With options like the six-cylinder 740i, V-8 760i, and the upcoming plug-in-hybrid 750e model, there’s a choice for every preference. Additionally, the all-electric EV version, the i7, boasts the same stunning design as its gas-powered counterparts. Remember, the free Ryder Cup broadcast offer is accessible in many global markets, along with live broadcasts and on-demand content available in select BMW models. Explore the best of luxury and cutting-edge technology with BMW.