BMW Lifestyle reorients its merchandise collection with Goods with Freude. The limited edition sustainable capsule boasts a minimalist design and incredible versatility in combination with other items – thanks to organic cotton and recycled nylon and down. Co-created with artist Joshua Vides, the collection is geared towards a younger target group and lifestyle enthusiasts.
“Joshua Vides has embodied understated cool in his limited edition.”
Well-thought-out details, subtle styling, and sustainable materials are prevalent. The pieces are constructed from high-quality, durable, and resource-conserving materials with a timeless color palette. Scarves, socks, tops, and skirts can be combined as desired, underlining the wearer’s style while foregrounding sustainability. Here, BMW Lifestyle proves that quality doesn’t have to be loud to stand out.
The collection is available from selected BMW retailers and online at lifestyle.bmw.com.