COOGI is famous for its vibrant color palette, luxury knitwear, and ties to vintage hip-hop and streetwear. Birds of Condor is known for making moves in the alternative golf-fashion world with an edgy aesthetic across its headwear, apparel, and accessories ranges. Both brands share a common Australian heritage, and together, the partnership speaks volumes about the resurgence of golf in an aspiring golf community.
According to the USA’s National Golf Federation, golf participation rates on and off course (driving ranges, golf simulators, and indoor golf venues such as Topgolf) increased by 600,000 to 37.5 million in 2021, up 2%. As golf’s demographics continue to evolve, a new generation is clearly joining the sport, and with that change comes the evolution of golf apparel.
COOGI and Birds of Condor is a collaboration created to dress the players of the global sport moving into a realm of inclusivity and embracing a contemporary new era.
“Art, music, and good times are the core ingredients of everything we do here at Birds. It is so cool to join forces with an OG Aussie fashion brand, referenced in lyrics and worn by some of our heroes from the American hip-hop scene. We’re proud to bring that vibe to the game of golf.”
– Frankie Kimpton, Birds of Condor Founder & Creative Director
The limited-edition collaboration, available exclusively through Birds of Condor, features a timeless trademark COOGI print across some crowd-favorite Birds of Condor styles. With 100% organic cotton and 100% recycled polyester, this collection is built with premium-quality, moisture-wicking, fast-drying performance materials. Technical and environmental considerations are incorporated across each capsule piece — all of which can be paired back to the Birds of Condor signature collection.
