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Adidas Makes a Statement

Inspired by its women’s global collective, Adidas creates a limited-edition Statement Collection.

By 19th Hole Staff  |  Nov. 1, 2018

adidas Statement Collecti

Garbine Muguruza

Let’s face it, today’s modern women are super busy people, going from one place to another, with hardly any time grab a bite in-between, let alone change outfits for a much-needed workout. With this challenge in mind, Adidas has introduced a new capsule fitness collection designed to support women from sunrise yoga to happy hour HIIT workout and all the moments in between. Inspired by Adidas’ global network of female athletes, the Statement Collection offers stand-out looks curated for women who take a diverse approach to training and demand performance wear as versatile as they are.

Karlie Kloss and Dua Lipa in adidas Statement Collection

Karlie Kloss and Dua Lipa

There are more than 20 complementary pieces featured in the collection – including bras, tights, jackets, footwear, and accessories, which come together to inspire bold training looks from street to studio. Floral camo and geometric prints inspired by Stella McCartney feature dynamic designs and cooling fabrics for maximum style and performance, whatever the workout.

The Statement Collection is built around Adidas’ three sports bras “All Me,” “Don’t Rest” and “Stronger For It.” Each is engineered to support a range of different body types and training activities, from low to high intensity.

Hannah Bronfman and Shay Mitchell in adidas Statement Collection

Hannah Bronfman and Shay Mitchell

The curation of the collection was inspired by Dua Lipa, Karlie Kloss, Shay Mitchell, Hannah Bronfman and Garbiñe Muguruza. As women who take different approaches to working up a sweat, their insights and ideas informed a varied selection of statement pieces which come together as a distinctive workout wardrobe designed to unleash creativity.

Josefine Aberg, VP of Design for Adidas Training, said: “Women are driving the global fitness movement by abandoning routines and embracing a versatile approach to training without skipping a step in style. That exact attitude inspired this capsule collection that covers women from the moment they hit the street through their most powerful sessions of sweat.

The Statement Collection has vibrant hues and standout prints that harmonize for the ultimate fitness wardrobe, designed to be as strong and bold as the women wearing them.”

The Statement Collection is available online now at Adidas website and will be in stores starting November 1.

SOURCE: Adidas

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