On the heels of announcing Ashworth Golf’s return to the US marketplace, Newtimes Group, the Ashworth brand owner, announced World Golf Hall of Famer and former Masters Champion Fred Couples is back as the face of the reenergized 2023 Ashworth Golf collection.
Couples, who was outfitted in one of Ashworth’s classic polos when he captured the green jacket in 1992, will help reinvigorate the brand as he brings back the iconic Golfman logo when competing on the PGA TOUR Champions and other professional events around the world.
“I am thrilled to be back with Ashworth Golf and once again wearing the Golfman logo as I represent this legendary apparel line,” said Couples. “Ashworth was right there with me when I won the Masters, and it was part of my success during so many memorable victories. Golfers the world over love this brand.”
“It’s been 30 years since his historic win at Augusta, and Fred is still one of the most popular and respected golfers of all time,” said Eddie Fadel, President of Ashworth Golf. “It’s only fitting that he returns to the Ashworth Golf family as we relaunch the iconic brand in the US with a commitment to quality, style, and performance.”
Revered by passionate players since 1987, Ashworth is the original, authentic golf apparel brand, and it is this distinction and extraordinary heritage that set the brand apart. Backed by a reputation for creating golf clothes that deliver a full range of motion and comfort all day, Ashworth Golf blends classic style with fine yarns and performance fabrics born off an innate understanding of the golfer’s movements.
The new line will feature a modern-day version of the original cotton polos from Ashworth, combining technical fabrics with natural fibers while offering an authentic yet classic look that meets the demands of today’s discerning golfer at every level of the game. Blending the highest quality cotton with just the right level of performance microfiber enhances fit, all-day comfort, and the proper amount of stretch during the golf swing.
Thanks to Newtimes Group, the Ashworth Golf brand will have additional resources and a competitive advantage in supply chain operations.