By John Roberts
Ted Baker, a luxury brand, has built an exceptional reputation in the fashion industry over the last thirty years, Famous for a “quirky yet stylish” selection of menswear with design, detailing and unique combinations of pattern and color, Ted Baker clothing provides consistent quality, that expresses individuality without over-stepping the bounds.
Ted’s incomparable attention to detail is combined with an irreverent sense of humor to create a unique and unconventional approach to menswear. As you would expect from Ted, that same approach has finally come to designer golf clothing with the spring/summer 2017 introduction of Ted Baker Golf.
With a masterful spin on the golfing tradition, Ted Baker Golf aligns sporting style with comfort and technical know-how in this colorful and playful collection for the discerning golfer. Packed with an impressive array of sporty details, including quick-dry fabrics, taped inner waistbands, removable sunglasses cloths and Velcro glove holders, each piece is designed to enhance the golfer’s experience and inspire confidence and individual style on the tee. Fashion conscious golfers can mix-and-match distinctive patterned knitwear items with wind and rain-repellent technical outerwear to put style back in their swing.
“Ted’s first ever golf apparel collection is designed to appeal to the most fashion conscious and most sartorial men”
With its origins in Glasgow, UK and headquarters in London, Ted Baker is a quintessentially UK fashion brand which has never lost sight of its heritage despite many years of rapid, global growth. From the beginning Ted has had a clear focus on quality, attention to detail and a quirky sense of humor, so much so, that the first Ted Baker retail stores used to provide a laundry service for every shirt purchased – something that gained the brand the title of ‘No Ordinary Designer Label’.
The man behind it all is founder and CEO Ray Kelvin, who is as unconventional as they come. In an interview with the Telegraph newspaper, as reported by golfposer.com, Kelvin explained his reasons for remaining anonymous in the public eye: “I’m an ugly bugger!” he quipped, displaying his sense of humor which filters throughout the brand.
While Ted Baker may be a fictional character, Ray Kelvin is probably as close a likeness to Ted as they come. His quirkiness, passion and rebellious style runs throughout everything that Ted Baker does.
“Iconic designer fashion brands have enjoyed a long and successful history in the golf wear industry and we think Ted Baker Golf clothing will demand some serious attention this season. We expect Ted to hit the ground running with this solid first collection, one that will appeal to those golfers with a taste for something different, but something of real quality too,” says the UK online golf fashion retailer golfposer.com.