Michael Kors debuts a new fragrance and campaign starring international supermodel Gigi Hadid, transporting jet-setters to the distant shores of an idyllic locale. Michael Kors Wonderlust is a collection of three transportive fragrances that capture an infinite desire for adventure and discovery.
This summer’s latest Michael Kors Wonderlust creative is a blue-skied, sun-kissed dream brought to life by Gigi as she indulges in the magic of paradise and its endless possibilities.
Michael Kors, the world-renowned, designer brand of luxury accessories and ready-to-wear joined together the eponymous cosmetics and fragrance brand Estée Lauder to bring an experiential treasure hunt to the island of Manhattan in celebration of the launch of the newest Michael Kors Wonderlust campaign. Beginning at the Michael Kors Rockefeller Center store, fans were invited to join the adventure by picking up a Michael Kors experience map.
New York City travelers were then able to follow the treasure map to three interactive stops—an in-store photo booth, a special “shellphone” in Rockefeller Center, and a customized, immersive Michael Kors Wonderlust Scent Bar—to discover the fragrance franchise and unlock exciting prizes, which included Michael Kors Wonderlust beach bags, towels, and deluxe samples.