By 19th Hole Staff | March 12, 2018
Building on Campari’s ethos that ‘every cocktail tells a story’, the Italian apéritif, launches the 2018 Campari Red Diaries short movie – The Legend of Red Hand, starring actress Zoe Saldana, Italian actor Adriano Giannini and directed by Italian filmmaker Stefano Sollima.
Filmed in Milano, the birthplace of Campari, The Legend of Red Hand is a thrilling mystery story that takes viewers around the world in the pursuit of the perfect Campari cocktail.
This year’s film is a celebration of bartenders’ talent and most importantly, Red Hand, masters of the world’s best cocktails.
Opening in dusk under the iconic Duomo Cathedral in Milano, we meet Mia Parc, the charismatic photographer, whose name is the perfect anagram of Campari, played by Zoe Saldana. Director, Stefano Sollima skillfully brings his expertise in the thriller genre to create a tense and enthralling atmosphere that follows Mia in her quest, uncovering a secret mission to discover the mysterious figure of Red Hand, the craftsman of the best Campari cocktails ever.
Mia’s sheer dedication in the search for the perfect cocktail leads her to uncover Red Hands across the world — who have the passion and ability to create the best cocktails, with Campari at their heart. In true celebration of bartenders talent from around the world, Mia journeys from Milano to New York, Buenos Aires, Rio De Janeiro, Berlin and London, from six of the world’s best bartenders, who have created their own ‘Red Hand’ Campari cocktails encouraging Campari lovers around the world to search for and enjoy the perfect cocktail.
On her leading role
Zoe Saldana comments: “Playing Mia Parc in The Legend of Red Hand was a fantastic experience, allowing me to delve into a world steeped in mystery and intrigue through my character and her mission for perfection. Being part of a campaign that not only has a great legacy, but for a brand with such rich iconic heritage is always such a pleasure, particularly with a partner such as Campari who recognize that behind a great cocktail, there is a great bartender and without the participation of amazing hands, the ingredients wouldn’t quite live up to their fullest potential.”
On making the short movie, Stefano Sollima says: “Being Italian, and someone who enjoys telling shorter stories in this genre, it has been an honor directing the Legend of Red Hand. Working with gifted actors to tell such an intriguing and mysterious story to represent a brand as iconic as Campari has made the whole experience very memorable.”
On playing Davide, Adriano Giannini comments: “I am thrilled that viewers will finally be able to see the creative brilliance of Stefano Sollima and his homage to Campari’s Italian heritage. I have thoroughly enjoyed bringing the captivating storyline life in my role as Davide, named after the founder of Campari, alongside the talented Zoe Saldana.”
The Legend of Red Hand is available for viewers on Campari’s official YouTube channel.