A BESPOKE OR MADE-TO-MEASURE SUIT SIMPLY MAKES THE MAN
[dropcap size=small]B[/dropcap]espoke. Just saying the word carries a special cachet. Quite simply, bespoke conveys exclusivity that goes beyond mere ownership of designer labels. Bespoke suits, shoes, fragrances, or jewelry are custom made to the precise measurements, specifications and tastes of each individual customer. Within the luxury market, we’re seeing the word ‘bespoke, made-to-measure, and bespoke-style’ used with greater frequency, which raises the question: could this be brand backlash?
As luxury brands acquire an ever-widening customer-base, have male luxury shoppers of quality and timeless craftsmanship turning away from the mass-produced ready-made suits of high end brands, accessible off-the-racks to individuality and value of bespoke.
Duncan Quinn, Bespoke
Today, ‘bespoke’ has become more than an arcane term dusted off from a past era when for the truly wealthy almost everything was custom made or commissioned to suit their taste. The term once used to describe custom tailoring primarily in London, England and Milan, Italy is now stateside. You can find bespoke and made-to-measure tailors in most major U.S. cities. An example Duncan Quinn, already with locations in New York, Los Angeles and Dallas’ Victory Park, the same center that is home to, Henry Beguelin, another purveyor of bespoke goods. Duncan Quinn shops are known for bringing a little rock’n roll edge to Savile Row quality in suits, which range in price from just under $4,000 up to $30,000. According to Andrew Jordan, manager of the Dallas location, Duncan Quinn’s version of bespoke is “a little more fun and daring.”
BOSS Made to Measure
The trend toward bespoke-style services is growing rapidly among US retailers. More and more celebrated menswear designer labels are offering made-to-measure tailoring, which adjusts an existing pattern and offers a range of fabrics and customization. The customer can choose from hundreds of fabrics and a portfolio that includes lapels, button stance, style and slant of pockets, vents, cuffs and linings. An example is BOSS Made to Measure, a premium service offered by Hugo Boss the European luxury menswear line. BOSS Made to Measure focuses exclusively on individualized style, embodied in the creation of bespoke-style suits-hand made in Germany. BOSS Made to Measure fuses classic artisanship and cutting-edge technology to produce a personalized masterpiece of top-tier tailoring– offering sophisticated men the freedom to make their own style statement.
Men seeking out these services are not just those with money to burn, but also professional athletes, who have unique fitting problems custom tailoring solves. CEOs and executives who have an image to uphold also use custom services to enhance their look. Bespoke and made to measure even has a feminine side. Women can visit a bespoke tailor or a custom dressmaker for formalwear. Valentino, the Italian haute couture designer, is known for his distinctive one of –a-kind gowns. Valentino’s work is custom and more expensive as opposed to high-end labels found in boutiques. While the Haute Couture industry of Europe transitions to accommodate the demand for mass made fashion, women still find a bespoke tailor or a custom dressmaker for formalwear.
Whether you choose bespoke or made-to-measure service, a close cousins to bespoke tailoring, make sure that you are getting what you are paying for in terms of high-quality customized goods that meets your individual needs and personalized style.
BY DOT ANDERSON | http://19thholemag.com