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The Family Portrait

Photographer Michal Pudelka has created a unique series for ERDEM x H&M, inspired by the novelty of classical family portraits.

By 19th Hole Staff  |  Nov. 30, 2017

Family Portraits ERDEM x H&M by Photographer Michal Pudelka

Family Portraits ERDEM x H&M by Photographer Michal Pudelka

Playing with the idea of classical family portraits, the acclaimed photographer, and visual artist Michal Pudelka has created a unique series of images for the ERDEM x H&M print campaign. The evocative pictures were taken during the shooting of filmmaker Baz Luhrmann’s short film for the collaboration where super models joined the actors in a series of group shots, adding an extra dimension to the ERDEM x H&M world.

“We thought it would be great to do a modern take on classical family portraits, creating characters in ERDEMS’s world. The ERDEM x H&M collection really spoke to me, and the working process felt authentic and creatively charged,” says Michal Pudelka. The campaign stars super models Saskia de Brauw, Imaan Hammam, Grace Hertzel, Fernando Cabral, Neels Visser and Tony Ward. They are joined by actors Ruby Dagnall, Tom Rhys Harries, Hero Fiennes Tiffin and Harriet Walter. The setting is a grand country mansion which is always filled with flowers, emphasizing the beauty and positivity of ERDEM x H&M collection, which is currently available in selected H&M stores worldwide, as well as on hm.com.

Family Portraits ERDEM x H&M by Photographer Michal Pudelka

Family Portraits ERDEM x H&M by Photographer Michal Pudelka

Look Book ERDEM x H&M by Photographer Michal Pudelka

The ERDEM x H&M Look Book Created by Michal Pudelka

Michal Pudelka also worked with H&M and the London-based designer Erdem Moralioglu, a master of florals, coats and gowns to create a unique look book true to Erdem’s dialects of beauty, featuring pieces from the ERDEM x H&M collection. “ERDEM x H&M is a collection that really spoke to me, and I wanted to create for it a look book with a twist. I love to add elements of surprise and surrealism, and thought of details to enhance the atmosphere, like flowers being handed to the model from out of frame,” says Michal Pudelka. Together with Erdem and H&M, Michal Pudelka infused the images with a feeling of Englishness, at the same grand country house where he shot the print campaign and Baz Luhrmann directed his short film for ERDEM x H&M. “It was such a pleasure to see how Michal translated the mood of the collection and I love how we played with different elements, such as the flowers, to enhance the spirit of ERDEM x H&M even more,” says Erdem.

Look Book ERDEM x H&M by Photographer Michal Pudelka

Look Book ERDEM x H&M by Photographer Michal Pudelka

Look Book ERDEM x H&M by Photographer Michal Pudelka

Look Book ERDEM x H&M by Photographer Michal Pudelka

Look Book ERDEM x H&M by Photographer Michal Pudelka

Look Book ERDEM x H&M by Photographer Michal Pudelka

Look Book ERDEM x H&M by Photographer Michal Pudelka

Look Book ERDEM x H&M by Photographer Michal Pudelka

Look Book ERDEM x H&M by Photographer Michal Pudelka

Look Book ERDEM x H&M by Photographer Michal Pudelka

Look Book ERDEM x H&M by Photographer Michal Pudelka

Look Book ERDEM x H&M by Photographer Michal Pudelka

Look Book: Behind the scenes ERDEM x H&M by Photographer Michal Pudelka

Look Book: Behind the scenes ERDEM x H&M by Photographer Michal Pudelka

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