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The World’s First Super SUV

Automobili Lamborghini launches the Urus, its Super Sport Utility Vehicle, and creates a new niche in the luxury segment with benchmarking power, performance and driving dynamics, unparalleled design, luxury and daily usability.

By 19th Hole Staff  |  Jan. 14, 2018

Stefano Domenicali, Automobili Lamborghini Chairman

Stefano Domenicali, Automobili Lamborghini Chairman and CEO | Photo by Jacopo Raule/Getty Images for Lamborghini

The new Lamborghini Urus Super SUV was revealed in a global premiere at Automobili Lamborghini headquarters in Sant’Agata Bolognese, Italy, in December 2017, where VIPs media and guests from around the world joined Lamborghini’s Chairman, Stefano Domenicali as he proudly introduced the cutting-edge Lamborghini Urus to the world.

“The Lamborghini Urus is a visionary approach based on the infusion of Lamborghini DNA into the most versatile vehicle, the SUV. The Urus elevates the SUV to a level not previously possible, the Super SUV. It is a true Lamborghini in terms of design, performance, driving dynamics and emotion as well as drivable every day in a range of environments,” says Stefano Domenicali, Automobili Lamborghini Chairman, and Chief Executive Officer. “The Urus fits perfectly within the Lamborghini family as a high-performance car. It is the culmination of intensive development and passionate skill to create a new breed of bull: a Super SUV that transcends the boundaries of expectations and opens the door to new possibilities, for both our brand and our customers.”

Lamborghini Urus Super SUV

The new Lamborghini Urus Super SUV | Photo courtesy of Lamborghini

The Urus features a 4.0 liter V8 twin-turbo engine delivering 650 hp (478 kW) at 6,000 rpm, maximum 6,800 rpm, and 850 Nm of maximum torque already at 2,250 rpm. With 162.7 hp/l the Urus claims one of the highest specific power outputs in its class and the best weight-to-power ratio at 3,38 kg/hp.

The Urus accelerates from 0-100 km/h in 3.6 seconds, 0-200 km/h in 12,8 seconds and with a top speed of 305 km/h it is the fastest SUV currently obtainable.

Lamborghini Urus Super SUV

The new Lamborghini Urus Super SUV | Photo courtesy of Lamborghini

Available from 2018, the Urus Super SUV becomes Lamborghini’s third production model alongside its two-seater super sports cars Aventador and Huracán, opening the brand’s appeal to new audiences.

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