By John Roberts | Sept 26, 2017
Drawing on its sporting roots, Lacoste takes center stage as the official Presidents Cup apparel provider, outfitting both tournament teams for the first time in the PGA TOUR’s Presidents Cup history.
The French designer brand combines its authentic golf heritage and savoir-faire to design a stylish new collection, fusing comfort and functionality for the competing teams at Liberty National Golf Club, September 26 – October 1.
Lacoste’s design team worked closely with the Presidents Cup captains Steve Stricker and Nick Price to create their respective team’s silhouettes. The result highlights the relaxed elegance and innovative DNA that define the brand with the Crocodile.
The U.S. Team’s collection is inspired by the American flag and features a patriotic red, white and navy blue color palette. While blue and gold are the prominent colors for the International Team’s apparel, mirroring their Presidents Cup team flag.
Lacoste created uniforms for all seven days of competition, as well as silhouettes for both opening and closing ceremonies. Each team’s apparel includes polo shirts, golf sweaters, outerwear, golf pants and blazers.
Additionally, Lacoste crafted seven unique polos per team, one for each day of the event. The polos feature stretch and wicking technical details to ensure full comfort for all players competing at the 2017 Presidents Cup.
Layering is also a key element requested by captains and players, whose uniforms include sleeveless hybrids and sleeveless cashmere pieces. All of the collection’s clothing is embroidered with the iconic gold Presidents Cup trophy and the corresponding team flag.
Collections will be available for purchase onsite at the tournament, and at Lacoste boutiques in the US and on Lacoste.com.